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Sir Jonathan Ive
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Surprised this hasn’t been posted here somewhere:
Apple VP: New project is ‘most important,’ ‘best work we’ve done’
Jonathan Ive, Apple’s senior vice president of industrial design, said that despite the iMac, iPhone, iPod or iPad, Apple’s current project is its best.
Ive, who was in England this week for his knighting Wednesday, told that to The Telegraph after being asked which project he would like to be remembered for if he could only pick one.
?It?s a really tough one. A lot does seem to come back to the fact that what we?re working on now feels like the most important and the best work we?ve done, and so it would be what we?re working on right now, which of course I can?t tell you about,? he said.
This has to be something big. iPhone 5 or iTV. Will we get a WWDC release or announcement thereof?
Could this be what popped AAPL today? I didn’t see this news anywhere. Maybe because it was buried in a UK Telegraph story.
[ Edited: 23 May 2012 08:03 PM by JDSoCal ]
Sir Jonathan IveSignature
We filed for over 200 patents for all the inventions in iPhone and we intend to protect them. — Steve Jobs, 2007
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There is a great story in the telegraph today.
I’ve is profiled on the eve of getting knighted
He speaks at length of the apple philosophy…..care, simplicity, solving a problem the customer didn’t know he had.
It is so filled with insight.
He speaks of the joy of flying on a plane and seeing a majority of people using something apple.
The difference between simplicity, and absence of clutter.
And the gem about his best work of his career still in the studio.
Hello? The guy who made the ipod? The air? The first iMac?
Even better?
He tells the same back of furniture story Steve did, down to the dad.
Interesting.
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One trillion or bust
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Sorry jd, didnt realized u had started an I’VE category….auto spell should know his name by now.
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One trillion or bust
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adamthompson32
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I hate to say this but everyone always thinks what they are currently doing is the best work they’ve ever done. They’re rarely right though. Fortunately, in this case, Ive could very well be right. Time will tell. I just can’t imagine he would ever come out and say that iPhone 3GS was the best product he ever created when everyone knows new iPhones come out every year and they all have to better than the last one (and they always are).
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Adam..
I think he was sincere. And he said so much more that is of value to us as shareholders
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One trillion or bust
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I think Jony is stating the obvious, while also engaging in a bit of spin. The interviewer wanted him to put Apple products in an historical context, but Jony is still focused on creating history. For him, the present is more important than the past. He will have time to reflect on his Apple legacy once he has been retired for a few years.
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I think Jony is stating the obvious, while also engaging in a bit of spin. The interviewer wanted him to put Apple products in an historical context, but Jony is still focused on creating history. For him, the present is more important than the past. He will have time to reflect on his Apple legacy once he has been retired for a few years.
I think the takeaway is not which is best, but that something big is coming. Perhaps something was lost in the translation, but it didn’t sound like Ive was referring to the latest iteration of an existing product, but rather, a new product.
I’m all for another revenue stream, hopefully to be released and updated in one of those quarters where other products are getting long in the tooth - for example, this quarter and the iPhone 4S.
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We filed for over 200 patents for all the inventions in iPhone and we intend to protect them. — Steve Jobs, 2007
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Jony is predisposed to enthusiasm, as was Jobs, so today’s remarks probably contain a slice of hyperbole. Nonetheless, I’m very glad he said it and has enthusiasm for what he’s working on now.
Jony is just great. I think he should be driving a Porsche though—the Bentley is kind of frumpy.
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Jony is predisposed to enthusiasm, as was Jobs, so today’s remarks probably contain a slice of hyperbole. Nonetheless, I’m very glad he said it and has enthusiasm for what he’s working on now.
Jony is just great. I think he should be driving a Porsche though—the Bentley is kind of frumpy.
I like it….. :innocent:Signature
AAPL: to boldly go where no stock has gone before
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Jony is predisposed to enthusiasm, as was Jobs, so today’s remarks probably contain a slice of hyperbole. Nonetheless, I’m very glad he said it and has enthusiasm for what he’s working on now.
Jony is just great. I think he should be driving a Porsche though—the Bentley is kind of frumpy.
I like it….. :innocent:Is this the British Batmobile?
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The reality is that what ever product he is working on today we won’t see for 3 years.
So in 2015 we will look back and agree with him.
Right now I think the iPhone 4 and the latest Air are his best work to date. iPad 2 comes a close second.
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rob_london
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There was a five minute radio interview with Jonathan Ive on the BBC Radio 4 “Today” programme this morning. The interview starts at the 2 hour 24 minutes point in the programme.
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John Molloy
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Jonny, er, Sir Jonathon Ive, was interviewed on Radio 4’s today program this morning.
It’s buried deep - it starts around 2:24 into the broadcast.
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“Right now I think the iPhone 4 and the latest Air are his best work to date. iPad 2 comes a close second.”
I think of all the iPhones as one single product; likewise, all the Airs and the iPads.
I’d say the iMac G3, the iPhones and the iPads are his best work to date. The Air comes a close second.
Before Jony Ive came along, Apple’s best hardware innovations were the Newton, the Mac Plus and the Apple II (+/- Virginia Tech’s supercomputer, which actually was after he came along, but I expect he didn’t have too much to do with that one).
[ Edited: 24 May 2012 12:13 PM by BurmaYank ]Signature
Dave J.
- my most favorite Chinese Cookie fortune: “Stiff in opinion; always in the wrong.”
- my second most favorite Chinese Cookie fortune: “There is something seeing and there is something being seen.”
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I hate to say this but everyone always thinks what they are currently doing is the best work they’ve ever done.
This mirrors what I said on the cover article yesterday about the same interview
http://www.macobserver.com/tmo/article/jonathan_ive_calls_apples_current_project_the_most_important/
I don’t put too much weight into this statement. ALL artists and craftsmen think the current project is the best thing they’ve ever done. I’d be more worried if he’d said the Bondai iMac was.Signature
Millions if not billions of people use computers and the Internet.
I build computers and fix the internet.
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rob_london
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Very good news that Jonathan Ive has reaffirmed his desire to stay at Apple.
The link also includes a video of him receiving his knighthood from Princess Anne.
