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Apple’s Newest, Largest Store (inside a Mall)
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SPAM!
Oh, hey Mercel.

Ah, one of Apple’s “bigger store” designs. Perfect for selling truckloads of iPhones in about three weeks.
The daylight element is nice, if a little “risky” in terms of glare and glossy screens. But I guess the skylight wasn’t “optional”?
Keep a Browett watch on that store for us, will ya? My local Apple Stores don’t seem to have changed for the worse, but it’s worth following just in case.
I thought about the glare too, but I didn’t notice an issue at this time of the day (10am). Locating the displays off to the sides should do the trick.
There was an Apple media guy there but no sign of Browett, who I think will do more than fine as Apple’s retail chief.
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Well, you’ve heard of some alleged misadventures, right.
But hey, the proof is in the retail experience. If it’s still a great Apple Store in a few months, chances are it’s a Mansfield-style tempest in a teapot (only by way of very rough analogy - I don’t think Mansfield’s EPEAT “mistake” was a mistake at all).
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Thanks, Steve. -
DawnTreader
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Mercel, thanks for the pictures.
That’s one nice looking Apple retail store!
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Thanks for helping with that carpet spam attack Robert (per Adam). That was the nastiest attack I’ve ever seen on these boards!
The skylight is more aesthetics than functional for a store full of shiny things and glossy screens (wonder if we’ll ever find out if the skylight was “intentional” or “mall-included”, but I agree, it’s a great Apple Store.
Signature
The Summer of AAPL is here. Enjoy it (responsibly) while it lasts.
AFB Night Owl Team™
Thanks, Steve. -
Thanks for helping with that carpet spam attack Robert (per Adam). That was the nastiest attack I’ve ever seen on these boards!
The skylight is more aesthetics than functional for a store full of shiny things and glossy screens (wonder if we’ll ever find out if the skylight was “intentional” or “mall-included”, but I agree, it’s a great Apple Store.
The skylight was added for Apple. In fact, it caused a construction delay, pushing the opening out from Spring to late Summer. Hey, it’s a “Green” feature, added to great aesthetics.
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I’m surprised you let someone borrow your camera. Couldn’t resist showing off your new Mohawk could
you? -

I’m surprised you let someone borrow your camera. Couldn’t resist showing off your new Mohawk could
you?No, Mercel is the one taking the picture..
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DawnTreader
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I didn’t know Mercel had red hair! :-o
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I didn’t know Mercel had red hair! :-o
All part of his mid-life crisis…
I couldn’t wait and visited the new Bellevue store this afternoon. Light, roomy and packed.
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AAPL: to boldly go where no stock has gone before
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DawnTreader
- [ Ignore ]
I didn’t know Mercel had red hair! :-o
All part of his mid-life crisis…
I couldn’t wait and visited the new Bellevue store this afternoon. Light, roomy and packed.
Was Mercel still there? If so, I hope he *finally* bought something!
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I didn’t know Mercel had red hair! :-o
All part of his mid-life crisis…
I couldn’t wait and visited the new Bellevue store this afternoon. Light, roomy and packed.
Was Mercel still there? If so, I hope he *finally* bought something!
He couldn’t afford anything after getting that snazzy haircut. Nice free blue shirt though.
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Mercel the Red? Huh?
It can’t possibly be Mercel. There’s no bling chain.
[ Edited: 02 September 2012 12:38 AM by Mav ]
Signature
The Summer of AAPL is here. Enjoy it (responsibly) while it lasts.
AFB Night Owl Team™
Thanks, Steve. -
Nice pictures. Do they still have the children’s section?
I found an informational website while trying to figure out the size of the store at Honolulu’s Ala Moana shoping center ( I decided it was around 3,800 sq. ft of floor space.). The site has some summarized revenue data as well:
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I’m surprised you let someone borrow your camera. Couldn’t resist showing off your new Mohawk could
you?The guy with the Mohawk isn’t someone I recognize. He might have been pulled from another store for entertainment value.
I’ll try to take some more pics tomorrow. These were a bit rushed in between slaking my thirst (and addiction) w/Starbucks. :-D
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I didn’t know Mercel had red hair! :-o
All part of his mid-life crisis…
I couldn’t wait and visited the new Bellevue store this afternoon. Light, roomy and packed.
Should have given me a jingle. I could have introduced you to the Apple glitterati


