Apple To Launch Biggest Ad Campaign Since 1984 With Pepsi

Appl e has teamed up with Pepsi to give away 100 million free iTunes Music Store (iTMS) songs. Starting February 1st, 100 million 20 ounce and 1 liter bottles of Pepsi will have codes under the cap for a free iTMS song. The promotion will kick off with a Super Bowl ad, and will run through March 31st, 2004. Apple's iTunes Music Service has been made available for Windows users, and this promotion is intended to spread the word about the iTMS to both Windows and Mac users. During today's press event in San Francisco, Steve Jobs made a point in saying that 300 million Pepsi bottles would have iTunes information on them, and that one-in-three would be winners. Mr. Jobs also quipped that Pepsi was going to make a lot of money off the campaign by selling 300 million bottles of Pepsi. This was accompanied by a graphic of rows upon rows of Pepsi bottles, and the press audience gave Mr. Jobs a big laug