Birth of the iMac

The iMac almost singlehandedly cemented Apple's redemption in the eyes of the press. Though Jobs had unveiled a brand new marketing strategy ("Think different") on September 28, 1997, Apple had not released any products that were particularly different. Faster and easier to use, perhaps, but not different. Over 800,000 of the translucent all-in-one computers were sold in their first year alone, making the iMac one of the most successful computers ever released. Almost ten years after the original iMac was released, the brand is still going strong with new models and vigorous marketing from Apple.