Business 2.0 Columnist Suggests That Apple Buy TiVo

A co lumn in the print version of the May issue of Business 2.0 has an interesting suggestion for Apple. John Batelle, the director of the business reporting program at the University of California at Berkeley Graduate School of Journalism, thinks that Apple should set its sights on TiVo. According to Mr. Batelle, not only is the TiVo Mac-like to begin with, it will take someone like Steve Jobs to navigate the troubled waters between the consumer, the entertainment industry, and technology. Though it was written before Apple announced the iTunes Music Store, the reasoning employed in the article is very similar to what Apple has actually done with the iMS

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