Business 2.0 Consults With Retail Designer About Apple's New York Store

In t he March 2003 issue of Business 2.0, an article focuses on Apple's SoHo (New York) Apple Store. The article goes into the amount of effort and money Steve Jobs and the rest of Apple are putting into the Apple Store project, and how the stores are already nearing the break even point. The article also discusses Apple's retail layout with Paco Underhill, a retail design expert, who gives his opinion on such things as the glass staircase, the Genius bar, the theatre, and other design elements

Check It Out: Business 2.0 Consults With Retail Designer About Apple's New York Store