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Wintel PC vendors have been clamoring all year to implement "beyond-the-box" strategies, meaning they're struggling to metamorphose into something other than what they are. Conventional wisdom suggests slowing growth and falling profits for beige box PCs sales. Since Dell, Gateway and Compaq might as well be selling toasters as PCs, it makes good business sense to the pragmatic bean counters who rule these soulless corporations to migrate to wherever the money is. Apple on the other hand has increased its focus on hardware design at a time when others are throwing in the towel
Check It Out: Is Apple A Software Company Or A Hardware Company?