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e's Switch ads are a success, but there are some who view them with indifference, believing that their own technical prowess makes them immune to the benefits of owning a Mac. When Tom Yager, a writer for InfoWorld, got an assignment that required him to use a TiBook he was neither anxious nor optimistic, as he explains in an article he wrote for InfoWorld
Check It Out: TiBook And OS X Subverts InfoWorld Writer