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    <title>The Mac Observer - Shawn King</title>
    <link>http://www.macobserver.com/tmo/contact/author/1210</link>
    <description>Daily news, opinions, editorials, reviews, tips, help, forums, comments, and podcasts all relating to the Mac, Apple, the iPod, the iPhone, and the surrounding industries.</description>
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      <title>The Mac Observer - Shawn King</title>
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    <dc:rights>Copyright 2009</dc:rights>
    <pubDate>Wed, 03 Jun 2009 17:20:35 -0400</pubDate>
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    <item>
            <title>WWDC Predictions: Who Cares?</title>
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		<description><![CDATA[<img src="http://www.macobserver.com/imgs/category_images/column-opinion_badge.png" width="150" align="left" hspace="5" style="float: left; padding-right: 5px;" /><p>Apple's World Wide Developer Conference is only days away, which means everyone has a prediction on what might be announced at the event. Your Mac Life's Shawn King offers up his own take on the prediction game, along with his expectations for Phil Schiller's keynote presentation.</p><p style="text-align: right;"><a href="http://www.macobserver.com/tmo/article/wwdc_predictions_who_cares?utm_source=macobserver&amp;utm_medium=rss&amp;utm_campaign=rss_author"><img src="http://www.macobserver.com/images/rss/btn_rss_readmore.png" alt="read more"  style="padding:5px; float:right; text-align:right;" /></a></p><br clear="both" />]]></description>
	<content:encoded><![CDATA[<img src="http://www.macobserver.com/imgs/category_images/column-opinion_badge.png" width="150" align="left" hspace="5" style="float: left; padding-right: 5px;" /><p>Apple's World Wide Developer Conference is only days away, which means everyone has a prediction on what might be announced at the event. Your Mac Life's Shawn King offers up his own take on the prediction game, along with his expectations for Phil Schiller's keynote presentation.</p><p style="text-align: right;"><a href="http://www.macobserver.com/tmo/article/wwdc_predictions_who_cares?utm_source=macobserver&amp;utm_medium=rss&amp;utm_campaign=rss_author')"><img src="http://www.macobserver.com/images/rss/btn_rss_readmore.png" alt="read more"  style="padding:5px; float:right; text-align:right;" /></a></p><br clear="both" />]]></content:encoded>
      <dc:subject>Columns and Opinions, Editorial,</dc:subject>
      <dc:creator><![CDATA[Shawn King]]></dc:creator>
     <pubDate>Wed, 03 Jun 2009 21:20:35 +0000</pubDate>
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    <item>
            <title>Microsoft Finally Finds its Good (for them) Ad Formula</title>
      <link><![CDATA[http://www.macobserver.com/tmo/article/microsoft_finally_finds_its_good_for_them_ad_formula?utm_source=macobserver&utm_medium=rss&utm_campaign=rss_author]]></link>
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		<description><![CDATA[<img src="http://www.macobserver.com/imgs/category_images/column-opinion_badge.png" width="150" align="left" hspace="5" style="float: left; padding-right: 5px;" /><p>Like them or hate them, Microsoft's new "Find a Laptop, Keep a Laptop" commercials are drawing plenty of attention. Your Mac Life's Shawn King thinks Microsoft finally found the right way to get its message out.</p><p style="text-align: right;"><a href="http://www.macobserver.com/tmo/article/microsoft_finally_finds_its_good_for_them_ad_formula?utm_source=macobserver&amp;utm_medium=rss&amp;utm_campaign=rss_author"><img src="http://www.macobserver.com/images/rss/btn_rss_readmore.png" alt="read more"  style="padding:5px; float:right; text-align:right;" /></a></p><br clear="both" />]]></description>
	<content:encoded><![CDATA[<img src="http://www.macobserver.com/imgs/category_images/column-opinion_badge.png" width="150" align="left" hspace="5" style="float: left; padding-right: 5px;" /><p>Like them or hate them, Microsoft's new "Find a Laptop, Keep a Laptop" commercials are drawing plenty of attention. Your Mac Life's Shawn King thinks Microsoft finally found the right way to get its message out.</p><p style="text-align: right;"><a href="http://www.macobserver.com/tmo/article/microsoft_finally_finds_its_good_for_them_ad_formula?utm_source=macobserver&amp;utm_medium=rss&amp;utm_campaign=rss_author')"><img src="http://www.macobserver.com/images/rss/btn_rss_readmore.png" alt="read more"  style="padding:5px; float:right; text-align:right;" /></a></p><br clear="both" />]]></content:encoded>
      <dc:subject>Columns and Opinions, Editorial,</dc:subject>
      <dc:creator><![CDATA[Shawn King]]></dc:creator>
     <pubDate>Wed, 06 May 2009 13:45:29 +0000</pubDate>
    </item>

    <item>
            <title>Steve Jobs Should Not Come Back to Apple</title>
      <link><![CDATA[http://www.macobserver.com/tmo/article/apple_better_off_without_jobs?utm_source=macobserver&utm_medium=rss&utm_campaign=rss_author]]></link>
      <guid isPermaLink="true"><![CDATA[http://www.macobserver.com/tmo/article/apple_better_off_without_jobs?utm_source=macobserver&utm_medium=rss&utm_campaign=rss_author]]></guid>
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		<description><![CDATA[<img src="http://www.macobserver.com/imgs/category_images/column-opinion_badge.png" width="150" align="left" hspace="5" style="float: left; padding-right: 5px;" /><p>Will Steve Jobs come back to Apple as scheduled this summer? Maybe. But I would submit that he shouldn't.&#160;I'll say it again: Steve Jobs should not come back as Chief Executive Officer of Apple.&#160;</p><p style="text-align: right;"><a href="http://www.macobserver.com/tmo/article/apple_better_off_without_jobs?utm_source=macobserver&amp;utm_medium=rss&amp;utm_campaign=rss_author"><img src="http://www.macobserver.com/images/rss/btn_rss_readmore.png" alt="read more"  style="padding:5px; float:right; text-align:right;" /></a></p><br clear="both" />]]></description>
	<content:encoded><![CDATA[<img src="http://www.macobserver.com/imgs/category_images/column-opinion_badge.png" width="150" align="left" hspace="5" style="float: left; padding-right: 5px;" /><p>Will Steve Jobs come back to Apple as scheduled this summer? Maybe. But I would submit that he shouldn't.&#160;I'll say it again: Steve Jobs should not come back as Chief Executive Officer of Apple.&#160;</p><p style="text-align: right;"><a href="http://www.macobserver.com/tmo/article/apple_better_off_without_jobs?utm_source=macobserver&amp;utm_medium=rss&amp;utm_campaign=rss_author')"><img src="http://www.macobserver.com/images/rss/btn_rss_readmore.png" alt="read more"  style="padding:5px; float:right; text-align:right;" /></a></p><br clear="both" />]]></content:encoded>
      <dc:subject>Columns and Opinions, Editorial,</dc:subject>
      <dc:creator><![CDATA[Shawn King]]></dc:creator>
     <pubDate>Wed, 01 Apr 2009 15:48:53 +0000</pubDate>
    </item>

    <item>
            <title>CES: No Replacement for Macworld Expo</title>
      <link><![CDATA[http://www.macobserver.com/tmo/article/ces_vs_macworld_expo?utm_source=macobserver&utm_medium=rss&utm_campaign=rss_author]]></link>
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		<description><![CDATA[<img src="http://www.macobserver.com/imgs/category_images/column-opinion_badge.png" width="150" align="left" hspace="5" style="float: left; padding-right: 5px;" /><p>There's no doubt that Macworld Expo in 2010 will be different from 2009, but that doesn't mean it can't be as good. In fact, it may still be the right event for many attendees and product vendors, even with CES happening at the same time. Shawn King offers his opinion on how Macworld Expo stacks up against CES, and why it can still be a go-to event.</p><p style="text-align: right;"><a href="http://www.macobserver.com/tmo/article/ces_vs_macworld_expo?utm_source=macobserver&amp;utm_medium=rss&amp;utm_campaign=rss_author"><img src="http://www.macobserver.com/images/rss/btn_rss_readmore.png" alt="read more"  style="padding:5px; float:right; text-align:right;" /></a></p><br clear="both" />]]></description>
	<content:encoded><![CDATA[<img src="http://www.macobserver.com/imgs/category_images/column-opinion_badge.png" width="150" align="left" hspace="5" style="float: left; padding-right: 5px;" /><p>There's no doubt that Macworld Expo in 2010 will be different from 2009, but that doesn't mean it can't be as good. In fact, it may still be the right event for many attendees and product vendors, even with CES happening at the same time. Shawn King offers his opinion on how Macworld Expo stacks up against CES, and why it can still be a go-to event.</p><p style="text-align: right;"><a href="http://www.macobserver.com/tmo/article/ces_vs_macworld_expo?utm_source=macobserver&amp;utm_medium=rss&amp;utm_campaign=rss_author')"><img src="http://www.macobserver.com/images/rss/btn_rss_readmore.png" alt="read more"  style="padding:5px; float:right; text-align:right;" /></a></p><br clear="both" />]]></content:encoded>
      <dc:subject>Columns and Opinions, Editorial,</dc:subject>
      <dc:creator><![CDATA[Shawn King]]></dc:creator>
     <pubDate>Wed, 18 Feb 2009 22:35:41 +0000</pubDate>
    </item>

    <item>
            <title>Shawn King: What OS X Means To Me (via QuickTime Audio)</title>
      <link><![CDATA[http://www.macobserver.com/tmo/article/Shawn_King_What_OS_X_Means_To_Me_via_QuickTime_Audio?utm_source=macobserver&utm_medium=rss&utm_campaign=rss_author]]></link>
      <guid isPermaLink="true"><![CDATA[http://www.macobserver.com/tmo/article/Shawn_King_What_OS_X_Means_To_Me_via_QuickTime_Audio?utm_source=macobserver&utm_medium=rss&utm_campaign=rss_author]]></guid>
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		<description><![CDATA[<img src="http://www.macobserver.com/imgs/category_images/news_badge.png" width="150" align="left" hspace="5" style="float: left; padding-right: 5px;" /><p>This is part of our series of editorials on what Mac OS X means to those of us using the new OS or just waiting for it. Today's contribution comes from Shawn King, MC Extraordinaire and host of The Mac Show. Shawn comes to us via a QuickTime recording</p><p style="text-align: right;"><a href="http://www.macobserver.com/tmo/article/Shawn_King_What_OS_X_Means_To_Me_via_QuickTime_Audio?utm_source=macobserver&amp;utm_medium=rss&amp;utm_campaign=rss_author"><img src="http://www.macobserver.com/images/rss/btn_rss_readmore.png" alt="read more"  style="padding:5px; float:right; text-align:right;" /></a></p><br clear="both" />]]></description>
	<content:encoded><![CDATA[<img src="http://www.macobserver.com/imgs/category_images/news_badge.png" width="150" align="left" hspace="5" style="float: left; padding-right: 5px;" /><p>This is part of our series of editorials on what Mac OS X means to those of us using the new OS or just waiting for it. Today's contribution comes from Shawn King, MC Extraordinaire and host of The Mac Show. Shawn comes to us via a QuickTime recording</p><p style="text-align: right;"><a href="http://www.macobserver.com/tmo/article/Shawn_King_What_OS_X_Means_To_Me_via_QuickTime_Audio?utm_source=macobserver&amp;utm_medium=rss&amp;utm_campaign=rss_author')"><img src="http://www.macobserver.com/images/rss/btn_rss_readmore.png" alt="read more"  style="padding:5px; float:right; text-align:right;" /></a></p><br clear="both" />]]></content:encoded>
      <dc:subject>News,</dc:subject>
      <dc:creator><![CDATA[Shawn King]]></dc:creator>
     <pubDate>Tue, 20 Mar 2001 20:00:00 +0000</pubDate>
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