Amazon Go: a Retail Store with No Checkout Lines (Kind of Like Apple)

1 minute read
| Analysis

Amazon has taken a page from Apple’s book and maybe one-upped it, or at least brought it closer to home. The company announced Amazon Go, a combination retail store and app that allows you to walk in, scan a code, and walk out without doing going through any form of checkout line.

Apple’s been doing something similar for years at its Apple retail locations (formerly Apple Stores). You can walk in, photograph a product with your Apple Store app, charge a credit card attached to your iTunes account, and leave.

Amazon Go

Amazon’s approach is both a little more hamfisted and more expansive at the same time. According to the video below and the Amazon Go webpage, you gain entrance to the store by scanning a QR code you produce using the Amazon Go app.

While you’re there, Amazon tracks you and everything you put in your bag using cameras, sensors, and machine learning. Once you leave, you’re charged for the things you take. No checkout. No fuss.

The company said Amazon Go stores will feature, “ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by our on-site chefs and favorite local kitchens and bakeries.” There will also be staples such as, “bread and milk to artisan cheeses and locally made chocolates.” Hipsters take note.

The Future

Self-checkout stands were a natural evolution of grocery stores and other retail establishments. As the machines become cheaper and more reliable, they will eventually cost a fraction of what  paying a human costs.

Amazon’s approach goes a step beyond that, and it’s the kind of step Amazon is ideally suited to take. The company’s cloud computing infrastructure, machine learning expertise, and logistical skills give Amazon a huge leg up on pushing such boundaries. (Check out the 18-wheeler Amazon unveiled that can send 100 Petabytes of your company’s data to the cloud.)

But Not Just Yet

But, these stores aren’t everywhere, and the one that exists will initially be available only to Amazon’s Beta program. That store is located at 2131 7th Ave, Seattle, WA.

The company said Amazon Go will be open to the public in early 2017, but additional locations have not yet been announced. You can sign up to be notified when it goes live.

2 Comments Add a comment

  1. skipaq

    I have been using Sam’s Club Scan n Go app for a couple of months. I like this solution better than Apple Pay. Each item at Sam’s is scanned then placed in my cart. When done shopping I just click pay and walk out right past the checkout lines.

  2. MarcusNewton

    I am just happy to see retailers willing to experiment with different solutions. Anything has to be better then loading a chart full of items, then unloading them onto a conveyer-belt, scanned individually, and then reloaded back into the same chart.

    I don’t mind small shops or places like Best Buy where I am only getting one or two things, but grocery stores and warehouse stores feel like the life is just being sucked out of me waiting to go through the unload-scan-reload process. It is right up there with being stuck on a plane with a crying baby.

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