Apple’s Mac carries a certain level of high authority with it. Although never known to have the best of the specs for its value, everybody likes Mac, even “nerds” who are all about the specs. Whether you’re a software developer looking for a robust and reliable machine for your work, or a teenager looking for a laptop to chat people with on social media, Mac always somehow ends up being the right choice for everyone.
Mac has always been known to have the best display and keyboard capabilities, along with best display quality. The way it “feels” has somehow managed to convince people to pay the outrageous prices for what you could get with a fraction of a price with any other providers. The way Mac was able to achieve this was by excellent branding, and really going all-in with whatever its stronger points are. The bottom line is, overpriced or not, it’s a great product that has a perfect blend of fanciness, reliability, and status that comes with it.
With all this being said, one thing that Apple has remarkably failed at is its complete inability to seize its share on the gaming market. For all intents and purposes, Mac is useless when it comes to gaming. Sure, there were some decent games released for Mac, among them massively popular games like League of Legends, CS GO and Civilization 5, but objectively speaking, it holds no candle to Windows whatsoever. These games, as amazing as they may be, are relatively less demanding when it comes to specs, and that’s why they are an exception.
With all the things that Mac’s making a killing at, it completely neglected the gaming, and some of the devout long-time Mac fans have been quite disgruntled by that for a long time. It’s not like Mac lacks resources or talented developers to get into the gaming market either, so what exactly is the reason for their seemingly total disinterest in entering this very lucrative market?
The reasons aren’t as simple as some company executives being stubborn. Rather, it’s a combination of multiple different reasons, each with its own implications.
If you’ve been gaming on a PC for any significant time of note, you’ve probably heard of the name DirectX by now. It’s a proprietary graphics library that almost all – if not all – desktop game developers have been using for a long time. DirectX is built specifically for Windows, and therefore it won’t run on Mac.
Apple has its own personal library called Metal, but it’s not anywhere near DirectX’s capabilities. With this situation, developers are not given a huge incentive to extensively focus on Mac, and it’s a discouraging condition for both parties
Issues and controversy with in-game gambling
It’s very common for the gaming companies to venture into gambling, whether directly or indirectly. Some of the most common ones are item skins gambling for CS: GO by various dedicated gambling websites and the concept of loot crates. Valve got into a lot of heat because of these CS: GO gambling websites, to the point of almost destroying the game’s image.
The curious part is that According to Nigel Brown, the PR executive of Playamo casino online, gaming companies themselves are quickly realizing the profit potential of partnering up with various gambling websites, and are expressing interest themselves. However, they believe, that these kinds of partnerships should rather be avoided, as they may result in a clash of two completely different communities due to misunderstandings of intentions. Though a casino’s intentions may not be completely profit-based, there still may be some ethical issues surrounding the promotion of the gambling field itself. With the increased popularity and spread of gambling-like features in games, including very infamous and scandalous loot-crates, Apple has a legitimate reason to be hesitant about full involvement, especially with the online games where real money could be spent for purchases or sale of items.
Catering to its own Audience
With all the demand that Mac users have for gaming, the truth is that Mac is bought for completely different reasons. At the risk of making a huge generalization, the main audience for Mac is people who use it for work – software developers, graphic designers, people who travel for work and need a reliable machine, etc.
If one can financially afford an expensive Mac computer, chances are high that they can afford a separate dedicated machine for gaming, which will also be significantly cheaper. This brings up to the next point:
Macs are very expensive. The average age for a gamer is relatively low, and naturally, their income is lower as well. The alternatives are much cheaper, and if Mac hopes to maintain its branding practices and the standard of “high class” and “exclusivity”, then it becomes an issue.
Releasing a gaming Mac, or making standard Macs more gaming-friendly would be opening a can of worms for Apple. If they would hope to sell any significant amount of Macs for the purpose of gaming, they would have to make it much more affordable than it currently is. The issue of determining whether the ensuing drop of the price for their machines would be worth the new opportunities that entering the gaming market would bring is quite tough and complex, and Apple seems to be taking their sweet time deciding and strategizing.
The main advantage of Windows-based systems when it comes to being cheaper, more accessible and stronger is the fact that its parts are upgradeable and replaceable. If you feel that any parts of your system are lagging behind and need a boost, you can easily and readily have it upgraded in a matter of hours by visiting a local PC parts shop. This allows for some cheap purchases as well, as you can individually ‘fish’ for the best available prices for your specific part.
With Mac, it’s much harder, as you mostly can’t swap out the parts to renew them. This creates a lot of issues for the PC gamers as if one wanted to buy a system that you can’t tweak and upgrade, you might as well go for a gaming console and enjoy the added benefit of portability and exclusive games that come with them.