The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
From the Floor: Sorenson Media Announces MPEG-4 Beta

MWSF - From the Floor: Sorenson Media Announces MPEG-4 Beta

by , 9:00 AM EST, January 12th, 2001

As some Observers may already know, Sorenson Media provides codecs that give us the quality QuickTime movie and streaming playback we all know and love. We had an opportunity to speak with Ammen Harper, Director of Product Management, who gave us an update on this technology, as well as the many exciting things happening at Sorenson Media.

Of greatest interest was Sorenson announcing the release of a beta MPEG-4 codec. For the uninitiated, MPEG-4 is a proposed standard that will offer streaming media over the Internet. As noted in a recent article, Apple is one of many companies which are part of the Internet Streaming Media Alliance, a group that would like to provide streaming media using this standard. We were able to view a demo stream, and were very impressed with the video and audio quality of the results. If other industry players, such as Real and Microsoft, also adopt this standard, it will benefit the entire Internet population. Stay tuned...

Also shown was Sorenson Video 3, the latest version of their QuickTime encoding and playback codec, which was announced at the QuickTime Live show. Compared to Sorenson Video 2, the codec included with the current QuickTime 4 Player, Video 3 will offer several enhancements, including better performance and quality, support for alpha channel/chroma key, watermarks, and media key support. A demo of this codec, using a QuickTime movie, was as impressive as the MPEG-4 demonstration. Look for Video 3 to be released at the same time as the final version of QuickTime 5.

To round things out, we saw the release version of Sorenson Broadcaster 1.1, the subject of a recent Monday's Mac Gadget. Basically, this software can broadcast live video and audio to a large number of users, who only need the free QuickTime Player. This is serious software, and was used to broadcast this week's keynote address to about 31,000 viewers.

Recent TMO Headlines - Updated October 26th

Wed, 2:54 PM
Microsoft Just Announced the iPad I Always Wanted - Surface Studio
Wed, 1:54 PM
TMO Daily Observations 2016-10-26: AAPl Q4 Earnings, Microsoft's Surface Studio
Wed, 12:32 PM
Who Wants to Be a Mac Dictator?
Wed, 11:59 AM
Apple's 'hello again' Event to Include Apple TV Content Discovery App
Wed, 10:44 AM
How to Add a Physical Escape Key to the New MacBook Pro
Wed, 9:19 AM
iOS 10.1: Turning Off Duplicate Portrait Mode Images
Wed, 9:00 AM
Martian Notifier Smartwatch: $29.99
Tue, 8:43 PM
Apple Says It Will Return to Revenue Growth in December Quarter
Tue, 7:07 PM
Tim Cook: Giving Up Privacy with Siri and AI is a False Choice
Tue, 5:51 PM
macOS Sierra 10.12.1 Leaks New MacBook Pro Images
Tue, 5:02 PM
Apple Beats Guidance with Q4 Earnings, Guides Q4 Above Consensus
Tue, 2:20 PM
Existing Home Routers Could Be Used to Stop DDoS Botnet Attacks
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!