The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
CNN Employee Confirms Memo, Reporters To Use Mac PowerBooks (Updated)

CNN Employee Confirms Memo, Reporters To Use Mac PowerBooks (Updated)

by , 12:30 PM EST, January 18th, 2001

A CNN memo originally posted at the Drudge Report, and now confirmed by a CNN employee, lays out plans for major restructuring at the news powerhouse. As part of a restructuring process, CNN is reportedly going to lay off 400 employees. Also, to increase productivity and field coverage, CNN is going to equip small reporting teams with Apple PowerBooks and DV camcorders.

The Drudge Report memo states:

We intend to accelerate our plans to introduce compact hi-tech newsgathering gear. Look for the quick introduction of small, high-quality DV cameras and laptop editing equipment (a Mac laptop), enabling us to deploy smaller reporting teams one or two people at times when it makes sense. Larger gear will be with us for some time to come and will be used as needed. But the days of routinely dispatching three- and four-person reporting teams with cases of bulky equipment are approaching an end. As we introduce this new gear, correspondents would do well to learn how to shoot and edit (even if called upon only occasionally to utilize those skills), and smart shooters and editors will learn how to write and track. While this is not a one-size-fits-all strategy and CNN will always value exceptional ability, the more multi-talented a newsgatherer, the more opportunity the News Group will provide that person.

A CNN employee, who wants to remain unidentified, sent us the following note:

As a C N N employee, I can confirm this memo is real. it was sent outyesterday to everyone, sorta as a precursor to the re-org that's coming's a great move towards streamlining C N N's newsgathering operation,IMHO...

Just thought I'd give my $.02...

The rest of the Drudge Report memo lays out plans for different news gathering strategies, internal organizational changes, and other forthcoming structural changes. You can read the full memo at the Drudge Report Web site.

The Mac Observer Spin:

It is unfortunate to see anybody lose their jobs. However, the notion of using PowerBooks and DV camcorders for quick, portable news coverage and editing makes enormous sense. We can only assume that the marketing and PowerBook design folks at Apple are thrilled to hear their equipment will be used by, arguably, the world's leading news source.

Once the changes are implemented, the CNN broadcast you are watching might come to you courtesy of FireWire, iMovie, and a PowerBook.

Recent TMO Headlines - Updated October 22nd

Fri, 10:59 PM
Apple Pay Used to Buy $1M Aston Martin DB5 Luxury Car
Fri, 10:23 PM
Perpetrator of Friday's Internet Outage Comes Clean
Fri, 9:35 PM
macOS Sierra: Disable Auto-Logout if Sierra Enabled It
Fri, 6:26 PM
Apple Regent Street Opening Photo Gallery
Fri, 5:59 PM
Apple and IBM Partnership: Macs, iOS and Watson Are The Glue
Fri, 5:05 PM
Teens Steal $13,000 in iPhones from Natick Collection Apple Store
Fri, 1:41 PM
TMO Daily Observations 2016-10-21: iPhone 7 Fire, Microsoft Surface on the Rise
Fri, 11:22 AM
iPhone 7 Blamed for Car Fire
Fri, 9:00 AM
HYFY Pro 1-Year Plan: $25
Fri, 8:00 AM
King of the Hill Intro in Pixel Art
Thu, 8:19 PM
Eddy Cue Dampens Expectations for Original Apple TV Programming
Thu, 7:33 PM
Mad Max Available on Mac App Store and Steam
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!