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Remembering 1984 With Screen Shots Of The Original Mac!

Remembering 1984 With Screen Shots Of The Original Mac!

by , 1:00 PM EST, March 16th, 2001

[Editor's Note: Some Observers reported trouble with pulling up the larger version of the screen shots, especially on Windows machines, so we have changed the way they are called. You should not encounter any difficulties, but if you do, please let us know!

This week, we are bringing you part 2 of the huge Newsweek spread that we started last week. In today's Remembering piece, we are going to take a look at some screen shots from the original Mac, and better yet, we are contrasting them to some screen shots from PCs of the same era. What could be more fun?

These scans were sent in by Rob Marquardt, the Designer/Resident Wirehead of Toast Design. They come from part of a 16 page spread from a Newsweek magazine from the fall of 1984. The following is the introduction Mr. Marquardt wrote on his own site.

In the Fall of 1984 Apple published a 16-page (with fold-out) advertising insert in Newsweek magazine. For many, this was the first “up-close” experience with a Macintosh — detailing the radical features of this new computer. The Macintosh was obviously evolving during the production of this insert as applications, icons and even hardware change from one photo to the next (and are often different from what actually made it to the shipping product). Also, in stark contrast to more recent advertising, this brochure actually makes direct comparisons to the competition with ample text to go along with the pictures.

In addition to the full-page scans of the brochure below, you'll also find larger detail images of certain areas — screenshots, people and hardware that benefit from a closer look.


Here you go. You can click on each of the thumbnails for a larger version of the image. There are a LOT of them, so have fun!

The following are some closeups that Mr. Marquardt took of some of the pages so they could be read. When seen side by side, the differences between the Mac and DOS is phenomenal. We will point out that Apple did choose a very poor PC to use, one that included the same size screen as the original Mac. On the other hand, it wouldn't have looked that much better on a top of the line PC either. :-)

Page 8 showed the differences
between DOS and the brand new Macintosh
File listings
before Macintosh

Macintosh Finder
Spreadsheets before
Microsoft's Multiplan
for Macintosh
Business graphics
before Macintosh
Microsoft's Chart
for Macintosh
Terminal emulation
before Macintosh

Page 9 showed the abilities of MacPaint,
a first for 1984

Page 10 shows off
MacPaint, MacProject, Microsoft Chart, and a 3D chess game.
Microsoft Chart

For those who want to see it again, here is the closeup of Bill Gates of Microsoft, Mitch Kaptor of Lotus, and Fred Gibbons of Software Publishing Corporation. It seems obvious who had the last laugh of these three people.

Many thanks to Rob Marquardt for these excellent scans. Check out his Web site for more information on Toast Design. If you have an old Apple ad for the Mac (or Mac clones), the Apple ][ (or clones), the Lisa, or any other Apple product, scan them in and send them to us, so that we can share them with other Mac fans.

Other Articles From This Series

Remembering 1993 With Newton QuickTime Commercials (The Candidate & Where Is Newton?)
May 11th

Remembering 1993 With Newton Commercials (QuickTime)!
May 4th

Remembering 1990 With A Couch Made From 35 Macs!
April 30th

Remembering 1990, The IIfx, & The Power To Be Your Best
April 27th

Remembering The Apple I & The Two Steves (With Pics)
March 30th

Remembering 1990 With Apple Brochure For Mac Classic, Mac IIsi, & Mac LC (With Pics)
March 23rd

Remembering 1984 With Screen Shots Of The Original Mac!
March 16th

Remembering 1984 With Massive Newsweek Spread (With Pics)
March 9th

Remembering 1984 With An Original Mac Brochure
March 2nd

Remembering 1984 With Steve Jobs & The Entire Macintosh Development Team (With Pics)
February 23rd

Remembering 1984 With The Mac 128K, Apple ][c, & Education Ad (With Pics)
February 16th

Remembering 1984 With A Macintosh & Lisa Brochure (With Pics)
February 14th

Remembering 1984 With An Original Mac Magazine Article (With Pics)
February 9th

Remembering 1977 With The First (Apple I) Apple Ad!
February 7th

Remembering 1977 With Apple Ad Featuring Pre-Rainbow Logo (With Pic)
February 5th

Remembering 1980 & 1984 With Two Apple Ads (With Pics)
February 2nd

Mac Vs. PC: Remembering 1989 (With Pic)
January 30th

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