The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Montreal Newspaper Devotes Half A Page To The New iMac

Montreal Newspaper Devotes Half A Page To The New iMac

by , 2:45 PM EST, January 9th, 2002

A daily Montreal newspaper named La Presse has devoted half a page to the new iMac unveiled by Steve Jobs on Monday. The article, written by one of the paper's technology writers, is critical and to the point. It describes the new iMac and Jobs' digital hub plans accurately and analyses the difficulties that Apple has to face in order to bring new customers in.

From the article (tranlsated from French):

"Decidedly, Steve Jobs is not done surprising his fans. Yesterday at Macworld in San Francisco, Apple's CEO has unveiled a whole new iMac. This one has nothing to do with a predecessor that vaguely looked like other computers."

"This new edition of the iMac, with its pivoting monitor and half-melon base looks like a desk lamp."

"According to Josh Quittner of Time Magazine, who got an exclusive preview of the new iMac, this unit should stir interest among competitors that do not use the Mac OS. In his article, he writes that the screen seems to float in the air with its transparent halo, inviting you to move it closer or further away, making it more flexible and lively."

If you can read in French, you can view the online version of the article.

The Mac Observer Spin:

More free advertising than you can shake a stick at. Go ahead and try it. We ask those who are decrying the new iMac as a dot-bomb to pull their heads out of the sand and look at how much publicity the new li'l Mac is getting. La Presse is one of the larger newspapers in Quebec, and this coverage will sell units for Apple.

Recent TMO Headlines - Updated January 19th

Fri, 9:47 AM
chaiOS Bug Fix Coming Next Week
Thu, 7:56 PM
Apple Just Redesigned the App Web Interface For iOS and Mac Apps
Thu, 6:32 PM
Andy Warhol Apple Logo Painting Up for Auction, Could Hit $30K
Thu, 6:24 PM
Apple Music Trailer for UK Rapper Stefflon Don Documentary
Thu, 5:20 PM
Get Free Bitcoins from 60 Faucets That Pay
Thu, 4:53 PM
This Qi Charger Was Designed to Look Good, Uses Cork Bed
Thu, 4:51 PM
Podcasters: Replace Skype with Discord for Better Audio Quality and Web-Based Interviews
Thu, 3:02 PM
Apple Employee Buses Under Attack by Protesters
Thu, 2:51 PM
Apple TV 4K Users Won't Be Happy With Sony's Dolby Vision TV Update
Thu, 2:13 PM
Apple Rejects Net Neutrality App, Reddit in Uproar [Update]
Thu, 1:31 PM
mStand360 Laptop Stand with Swivel Base: $49.99
Thu, 1:13 PM
MacBook Air's Legacy, Tim Cook's iPhone Battery Comments - TMO Daily Observations 2018-01-18
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!