Oakland Newspaper Examines iPod Phenomenon

by , 3:00 PM EST, January 21st, 2003

When the iPod was released in October of 2001, few imagined that it would take off like it has. The company sold 216,000 of the MP3 players during the December quarter alone, and the mainstream press has been tripping all over itself to heap praise on the device, including local newspapers. Adding to the ever-lengthening list of those newspapers praising the iPod is the Oakland (California) Tribune. In an article in Monday's Business section, the Tribune looks at the sales of the iPod, the many fans that hung on every word of Steve Jobs' recent keynote, and the vast array of accessories available, including the new iPod jacket from Burton. From The Oakland Tribune:

At the show where Jobs introduced new applications, two new laptops and a new browser, he left enthusiasts hungry for more enhancements for the MP3 player which, unlike any others is also a hard drive and can be used to boot your Macintosh computer. But they found plenty to slake their thirst in the exhibition hall where manufacturers and retailers showcased a robust array of accessories for the device.

Retailers and analysts following the iPod say they have not seen such accessorized creativity for any other MP3 player and very little for any other hand-held device.

Kevin Langdon who bills himself as Fearless Leader of Crywolf, a San Diego based Apple dealer ( www.coolmacstuff.com said that before the show, his company carried 15 products that supported the iPod, mostly cases of different colors and styling.

"I thought there was no room in the marketplace for anymore," he said.

But he was besieged by manufacturers offering him new gadgets and fashion accessories. At the end of the show he was carrying 25 iPod products. The majority were chic cases for the device.

"Everybody wants a case that reflects them," he said. "We put out a neon pink one just to try it. It sold out the first day."

You can read the full article at The Oakland Tribune's Web site.

In other iPod news, a story making the rounds at TMO in November has appeared in a more mainstream source. PCWorld has an interesting article about the researcher who stores the Human Genome Project on his iPod.

The Mac Observer Spin:

Local coverage in mainstream newspapers of Apple products is big deal. It offers the kind of exposure for the company, and the Mac platform, that money just can't buy. From the Wall Street Journal, to USA Today, to local papers like the Oakland Tribune, this sort of coverage simply can't be underestimated, and it's part of why Apple participates in events like Macworld Expo. It makes one wonder why there is a tussle between Apple and IDG over the East Coast Macworld event, but that's the subject for a column some other time.