by , 4:10 PM EDT, October 26th, 2004

Apple's new iPod Sock (Click the thumbnail for larger image.)

SAN JOSE, Calif -- During Thursday's U2 event in the California Theater, Apple CEO Steve Jobs announced Apple's first iPod accessory, the iPod Sock. The socks come five to a package, with one each in green, purple, orange, pink, and blue.

Packaged just like normal socks (see accompanying photos), the accessory is intended to keep your iPod warm, or so Mr. Jobs quipped during his presentation.

Those in attendance offered Mr. Jobs a round of enthusiastic applause when it became clear that this was indeed a real product.

iPod socks will be priced at US$29, and are expected to ship in mid-November.

As of this writing, the company has not posted information on the new product on its iPod accessories site, or on the Apple Store.

Steve Jobs presents iPod Socks on the big screen at the California Theater. (Click the thumbnail for larger image.)