The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Lowel Introduces Ego Digital Imaging Lighting System

TMO at Macworld - Lowel Introduces Ego Digital Imaging Lighting System

by , 1:25 PM EDT, July 14th, 2005

BOSTON -- At Macworld Boston, Lowel introduced the Lowel Ego, a lighting system for photography, digital photography, digital video, and Webcam use.

Digital cameras are great, but one drawback on many models is that the tiny little built-in flash produces less than optimum results. Messing around with the controls can sometimes reveal a camera mode that can eliminate the need for a flash, but at the expense of having a very steady hand or tripod. Another solution is to have decent lighting so you don't need a flash. The team at Lowel has introduced the Lowel Ego to help with these situations.


Lowel Ego Lighting System

The Lowel Ego uses two 27 watt custom daylight fluorescent lamps, with a life of at least 5,000 hours. The system also includes a bounce reflector, to provide even lighting, especially for larger subjects. Ego can also be used for DV talking head shots, digital still portraits, and webcam desktop video conferencing. The entire system lists for $125.

Recent TMO Headlines - Updated October 23rd

Mon, 7:17 PM
The Spam Eradication Conundrum – Mac Geek Gab Podcast 732
Mon, 6:24 PM
Intel's 9th Generation Chips Confront Moore's Law
Mon, 5:49 PM
TMO Background Mode Interview with Science Fiction Writer & Biographer Alec Nevala-Lee
Mon, 2:21 PM
Saudi Arabia Had a Mole Inside Twitter
Mon, 2:08 PM
How to Stop Developers From Knowing if you Uninstall an App
Mon, 1:49 PM
The White House Encourages Public Service for Silicon Valley
Mon, 1:44 PM
What else at the iPad event, Apple vs Bloomberg – TMO Daily Observations 2018-10-22
Mon, 1:27 PM
eBay Competes With Gazelle to Launch an iPhone Trade In Program
Mon, 1:11 PM
Jobs at Apple: A Brand New Design
Mon, 1:05 PM
Phil Schiller Defends iPhone XR Screen in Interview
Mon, 10:00 AM
Sir Jony Ive Interviewed by Financial Times
Mon, 9:00 AM
Apple Signs Lease for 300,000 Square Feet of Bay Area Manufacturing Space
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!