The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Lowel Introduces Ego Digital Imaging Lighting System

TMO at Macworld - Lowel Introduces Ego Digital Imaging Lighting System

by , 1:25 PM EDT, July 14th, 2005

BOSTON -- At Macworld Boston, Lowel introduced the Lowel Ego, a lighting system for photography, digital photography, digital video, and Webcam use.

Digital cameras are great, but one drawback on many models is that the tiny little built-in flash produces less than optimum results. Messing around with the controls can sometimes reveal a camera mode that can eliminate the need for a flash, but at the expense of having a very steady hand or tripod. Another solution is to have decent lighting so you don't need a flash. The team at Lowel has introduced the Lowel Ego to help with these situations.


Lowel Ego Lighting System

The Lowel Ego uses two 27 watt custom daylight fluorescent lamps, with a life of at least 5,000 hours. The system also includes a bounce reflector, to provide even lighting, especially for larger subjects. Ego can also be used for DV talking head shots, digital still portraits, and webcam desktop video conferencing. The entire system lists for $125.

Recent TMO Headlines - Updated October 21st

Fri, 9:07 PM
Inside Apple Michigan Ave Store Opening in Chicago (Photos)
Fri, 8:07 PM
Get a Head Start on Your iPhone X Preorder on October 23
Fri, 7:12 PM
Apple Poaches Amazon Video Exec to Head International Development
Fri, 6:07 PM
Google Finds a Workaround for Apple's Intelligent Tracking Prevention
Fri, 3:52 PM
MOD-t (2nd Gen) 3D Printer on Kickstarter: $300 for a Self-Contained Consumer 3D Printer
Fri, 3:51 PM
iOS 11: How to Share Documents from the Files App
Fri, 3:12 PM
Our Top 5 Picks For Apple Watch Photography Apps
Fri, 2:41 PM
Apple Releases iOS 11.1 Developer Beta 4 with Bug Fixes
Fri, 2:32 PM
Use Your Apple Watch Digital Crown to Zoom Photos
Fri, 2:30 PM
Apple Fixes Several Bugs with watchOS 4.1 Developer Beta 4
Fri, 2:05 PM
Check Out This Cool Cyperpunk Horror Game Coming to Mac [Trailer]
Fri, 1:23 PM
Animoji Trademark Lawsuit, Apple's Sloppy UI Problem - TMO Daily Observations 2017-10-20
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!