Apple Gains Significant Reputation in 2005
TMO Reports - Apple Gains Significant Reputation in 2005
by , 4:45 PM EST, December 6th, 2005
Apple Computer's reputation rose significantly in 2005, according to the annual Reputation Quotient ranking published by Harris Interactive of Rochester, NY. Apple climbed seven spots in this year's survey, landing as the company with the 27th best reputation in the U.S., up from #34 in 2004.
According to a report in the Wall Street Journal (subscription required), the Reputation Quotient study was developed jointly by Harris and the Reputation Institute in New York. The survey is conducted in two parts, the first of which is to ask 6,977 respondents to name the two companies they think have the best reputations. That part of the survey takes place between March and June,
During September, another 19,564 people rate the top 60 companies mentioned most often in the first part of the survey, and those ratings are used to find the "reputation quotient" for the 60 companies. The ratings themselves are based on 20 attributes intended to measure emotional appeal, financial performance, quality of products and services, social responsibility, vision and leadership, and workplace environment.
Google was the biggest gainer in the survey, debuting at #3, an unprecedented result. Microsoft fell one place to #7, Sony gained a spot to #6, and Dell fell three spots to #15.
Other tech company results:
|2005||2004||Company||RQ Score in 2005
(highest possible score=100)
(*We included Walt Disney in the above list only as it relates Apple CEO Steve Jobs' other company, Pixar.)
You can find all 60 companies in this year's rankings at the Wall Street Journal.
The survey results found that the tech industry as a whole enjoyed an increase in reputation, while American corporations in general were found to have worse reputations. The WSJ noted that 71% of respondents rated American businesses' reputation as "not good" or "terrible," compared with 68% in 2004.
We also noted a quote in the Journal from Tamara Maimon, a university administrator in Novato, Calif. as being telling, if not a wake up call: "Corporate America continues to demonstrate a tremendous amount of greed, dishonesty, incompetence and a general lack of humanity that I believe is contributing to dissolving values and the work ethic in America. Many young people that I come into contact with don't believe they have to work hard to make a lot of money; they believe they just have to make the right connection or BS or bully their way to the top."
- Sun, 10:47 AM
- How do I choose a UPS? – Mac Geek Gab 646
- Sun, 1:15 AM
- Get Free Bitcoins from 11 Faucets That (Still) Pay
- Sat, 9:42 PM
- How to Turn Siri into a Metronome (Video)
- Fri, 10:17 PM
- Stanford's 'Developing iOS 10 Apps with Swift' free on iTunes U
- Fri, 8:20 PM
- iPhone Screen Repairs By Third Parties Now Get Some Warranty Coverage
- Fri, 7:56 PM
- Amazon Goes with First Amendment to Protect Alexa Recordings
- Fri, 6:28 PM
- An App that Automatically Notifies People of Your Trip Progress
- Fri, 5:51 PM
- Apple and Silicon Valley Struggle to Navigate Trump's Waters
- Fri, 5:43 PM
- The Thinking Behind a Female Voice for Siri
- Fri, 5:13 PM
- Enjoy Outdoors Activities With These Top 5 iPhone Apps
- Fri, 2:01 PM
- Amazon's Echo First Amendment Rights Fight - TMO Daily Observations 2017-02-24
- Fri, 10:01 AM
- iTunes Remote App gets Two-Factor Authentication Support