The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Acknowledges Corporate IT Concerns

Apple Acknowledges Corporate IT Concerns

by , 9:50 AM EDT, June 20th, 2006

Apple Computer is well known for the secrecy surrounding new products, and the company recently acknowledged the frustration this creates for corporate IT buyers. Apple officials discussed the issue with IT managers and developers at a meeting in Sydney, Australia, on Monday.

Craig Bradley, Apple's Asia-Pacific head of developer relations, commented "People always complain that Apple doesn't give systems admins or systems architects enough of a roadmap of where our technologies are going."

Most corporate buyers want to plan two to three years out, but that's difficult to do since Apple typically doesn't offer product information in advance. Other computer vendors, however, provide information that makes it easier for buyers and consultants to predict company roadmaps.

According to ZDNet Australia, Apple's answer to the problem is the World Wide Developer Conference (WWDC). The annual event for developers and IT administrators offers a glimpse into Apple's grand plan.

"This is where we do speak about these technologies," Mr. Bradley said. "We'll be setting the foundations for our next operating system, which is going to take us through the next couple of years."

Despite the valuable information Apple provides at WWDC, not every administrator can attend. The four-day event is held once a year in San Francisco, and passes range from US$1,595 up to $3,500. Much of the information attendees receive can't be shared with other people, either, since portions of the event are protected by nondisclosure agreements.

Although WWDC is a useful event for developers and IT professionals, it may not be enough to sway some corporate buyers into switching to the Mac. Many companies rely on the long-term technology roadmap information that other companies provide when making buying and budget decisions.

Recent TMO Headlines - Updated August 29th

Sun, 12:00 PM
MGG 620: Backups Deep Dive
Sat, 1:34 AM
Tim Cook Pivots to Play Active Role in Shaping Apple Narrative
Fri, 8:35 PM
WhatsApp's New Privacy Policy is a Big Trust Killer
Fri, 3:35 PM
Soundjump Bluetooth Speaker Has Built-In Portable Charger: $104.99
Fri, 3:21 PM
How to Opt Out of WhatsApp's Facebook Data Sharing
Fri, 1:29 PM
Get Your 80s Synth on with the Stranger Things Soundtrack on Apple Music
Fri, 12:43 PM
The iPad Pro 9.7-inch Keyboard Case for Road Warriors
Fri, 11:00 AM
TMO Daily Observations 2016-08-26: Interview with Fling's Dave Hamilton
Fri, 10:00 AM
Seeing a Folder's Size in the Terminal
Thu, 7:20 PM
The Battery That's Lasted 176 Years
Thu, 6:32 PM
Enough with iPhone Headphone Jack Kvetching
Thu, 6:30 PM
How to Enable Apple Watch Screenshots in watchOS 3
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!