The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple, Google, Symantec Top Loyal Customer Ratings

Apple, Google, Symantec Top Loyal Customer Ratings

by , 1:25 PM EDT, July 11th, 2006

Apple joined Google and Symantec as the high-tech companies with the most loyal customers, according to a series of Net Promoter Industry Reports released on Tuesday by Satmetrix Systems. The company conducted three studies that looked at the Online Services, Computing, and Consumer Software sectors of the industry, with Google, Apple and Symantec topping each one, respectively.

"Apple, whose score far outranks its closest competitor, is well known for its passionate and dedicated customer base," Dr. Laura Brooks, vice-president of research and business consulting at Satmetrix Systems, said in a press release. Companies measured against Apple in the Computing report, which sells for US$595, included Compaq, Dell, eMachines, Gateway, Hewlett-Packard, and IBM.

Satmetrix's research was conducted with consumers who have used the companies involved in the surveys. The firm asked them how likely they were to recommend the company in question to a friend or colleague when looking at the overall product or service, the overall value for the money spent, the company's reputation, and the quality of customer service and support.

The Online Services report, which also sells for $595, compared Google with eBay, MSN.com, MyPoints.com, Netscape, and Yahoo!. The Consumer Software report, which is $495, looked at Symantec, Adobe, Intuit, McAfee, and Microsoft.

Recent TMO Headlines - Updated May 24th

Tue, 11:13 PM
Apple Elevates Inclusion and Diversity to Ranks of Vice President
Tue, 8:30 PM
How to Use Instagram Archive to Hide Old Photos
Tue, 6:10 PM
How to Use New 1Password Travel Mode to Protect Your Data
Tue, 6:05 PM
There's a $399 3D Printer on Kickstarter
Tue, 4:59 PM
No PC Maker Can 'Go After' Apple MacBooks with Good Design
Tue, 4:27 PM
Samsung Galaxy S8 Iris Scanner Already Hacked
Tue, 3:00 PM
iOS 10: Disabling Slack Indexing Might Improve Spotlight Search - Here's How to Do It
Tue, 2:11 PM
Soverin Secure Email 1-Year Subscription: $10
Tue, 1:46 PM
IKEA Says Hello to HomeKit, Apple's Diversity Boss, Huawei Targets the MacBook - TMO Daily Observations 2017-05-23
Tue, 10:22 AM
IKEA is Making HomeKit Smart Lights Affordable for Everyone
Tue, 9:14 AM
Apple and Nokia Reach Agreement in Patent Licensing Dispute
Mon, 6:41 PM
Supreme Court Just Killed Marshall Texas Patent Troll Business
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!