The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
MacAddict Rep Discusses New Magazine

TMO Reports - MacAddict Rep Discusses New Magazine

by , 2:50 PM EDT, October 9th, 2006

Steve Aaron, publishing director at MacAddict parent company Future US, on Monday spoke with The Mac Observer about the magazine's change to Mac|Life next spring. Last Friday, TMO reported the news after seeing a Craigslist job listing that sought an editor-in-chief for the rechristened publication. That information quickly circulated among the Web-based Mac media.

"We didn't realize it would come out that way," Mr. Aaron said of the Craigslist posting. "We simply wanted to get a sense of the editorial talent that was available, but I guess this is now part of the organic process of the redesign."

He wouldn't get into the specific ideas planned for the magazine's relaunch, other than to say that he sees a "huge window of opportunity. Mac users aren't the same today as they were ten years ago. MacAddict served its audience well for the past decade, and now we want to decide the next ten years of the magazine." He added that more information about the new magazine will become available at the January Macworld Conference & Expo trade show in San Francisco.

Mr. Aaron noted that current editor Rik Myslewski, associate publisher Stacy Levy, and others were part of the decision to become Mac|Life. Mr. Myslewski, as he said in a MacAddict forum posting, won't be leaving the magazine, despite the search for a new editor-in-chief, but he wouldn't elaborate on his new role, nor would Mr. Aaron, other than to say that "he will still have a voice at the magazine." The current staff will remain onboard, and the headcount will likely grow by one or two.

The publishing director also expects the new magazine to take advantage of a variety of digital media, including an expanded online presence that offers blogs and podcasts. Mr. Aaron pointed to Guitar World's use of DVDs as a medium they might also use. He also said that they plan to continue to focus on power users "and where they're going." When asked about similarities between the new magazine's content and what Macworld already covers, he responded: "We have the opportunity to leapfrog Macworld."

The announcement of the new name brought ire from Shawn King, who hosts the Your Mac Life radio show and who told TMO that he is consulting an attorney regarding the names' similarity. Mr. Aaron declined to speak on the record about the matter.

Digg!

Recent TMO Headlines - Updated May 30th

Mon, 8:00 AM
Enjoy Your Memorial Day
Sun, 11:36 AM
Secure Document Syncing, Splitting Audio & More – Mac Geek Gab 659
Sun, 5:30 AM
Get Free Bitcoins from 23 Faucets That Pay
Fri, 6:39 PM
Apple Could Own Device-Centric AI with Custom Chip
Fri, 5:03 PM
Here’s What Kik Users Need to Know About Kin Cryptocurrency
Fri, 4:48 PM
Sid Meier's Railroads for Mac Hits Steam Platform
Fri, 4:19 PM
The Touchbar MacBook Pro is a Disposable Embarrassment
Fri, 3:50 PM
The 5 Best PC Motherboards for Creating a Hackintosh
Fri, 3:42 PM
Leaked Memo Pegs iPhone 8 Launch After September 17
Fri, 2:15 PM
Apple Music Is Turning Apple into a Media Giant
Fri, 1:37 PM
Apple Watch Tops Heart Rate Monitor Study, Adam Curry's Podcaster Pro - TMO Daily Observations 2017-05-26
Fri, 11:21 AM
Adam Curry's Podcaster Pro Aims to be All-in-One Podcasting Solution
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!