The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Blackfriars' Marketing Refutes Collapsing iTunes Sales

Blackfriars' Marketing Refutes Collapsing iTunes Sales

by , 4:40 PM EST, December 12th, 2006

Forrester Research reported on Monday that an analysis of Apple's credit card sales showed that iPods are no longer driving iTunes sales. Another site interpreted this as iTunes sales "collapsing." However, Blackfriars' Marketing took a look on Tuesday at cumulative iPod and iTunes Store sales and concluded that the Forrester analyst may not have done his math correctly. Data provided by Blackfriars' shows that iTunes sales continue to grow exponentially.

Public statements by Apple were collected by Forrester in addition to a sampling of credit card data. Forrester's research and the analysis is strongly at odds with the Blackfriars' own analysis based on known sales numbers and some basic logarithmic analysis.

With so much at stake in the on-line music business, and so many sites picking up on the original Forrester report it's a good sign that, after a day or so of Internet reflection, additional analysis has emerged.

Digg!

Recent TMO Headlines - Updated July 27th

Mon, 4:45 PM
Eleven Reasons Apple Thinks Your Business Should Use Mac
Mon, 4:23 PM
PopSockets Announce Attractive ‘PopWallet+’ For iPhones
Mon, 3:14 PM
Learn iPhone Filmmaking Techniques
Mon, 1:35 PM
Apple Releases Updates for Macs, iPhones, and iPads
Mon, 1:10 PM
Apple Museum in Poland Will House World’s Biggest Collection of Products
Mon, 12:57 PM
Apple and Live Events – TMO Daily Observations 2021-07-26
Mon, 12:49 PM
Phil Schiller Talks Tech Innovation in New Interview
Mon, 11:55 AM
September iPhone Event Unlikely to be in Person
Mon, 10:55 AM
Paramount+ and Showtime Apple TV Bundle Seems to be Ending
Mon, 10:12 AM
Anthony Joshua is The Latest Star Featured on Apple Fitness+ Time to Walk
Mon, 10:00 AM
Fixing A Corrupted Spotlight App Launcher
Mon, 7:30 AM
DIY Automation, CarPlay, RAID, and More! — Mac Geek Gab 882
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!