The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Blackfriars' Marketing Refutes Collapsing iTunes Sales

Blackfriars' Marketing Refutes Collapsing iTunes Sales

by , 4:40 PM EST, December 12th, 2006

Forrester Research reported on Monday that an analysis of Apple's credit card sales showed that iPods are no longer driving iTunes sales. Another site interpreted this as iTunes sales "collapsing." However, Blackfriars' Marketing took a look on Tuesday at cumulative iPod and iTunes Store sales and concluded that the Forrester analyst may not have done his math correctly. Data provided by Blackfriars' shows that iTunes sales continue to grow exponentially.

Public statements by Apple were collected by Forrester in addition to a sampling of credit card data. Forrester's research and the analysis is strongly at odds with the Blackfriars' own analysis based on known sales numbers and some basic logarithmic analysis.

With so much at stake in the on-line music business, and so many sites picking up on the original Forrester report it's a good sign that, after a day or so of Internet reflection, additional analysis has emerged.

Digg!

Recent TMO Headlines - Updated March 19th

Fri, 3:09 AM
Why Dr. Mac Loves Apple Watch
Fri, 3:05 AM
Memory Bit-Flip Error, Justin Long's Change of Heart, Oak Island Catchup, with John Kheit - ACM 544
Thu, 6:10 PM
Developer Accuses Apple of Abusing ‘Monopoly Power’ With App Store Regulation
Thu, 4:50 PM
Thursdays with Bob and Emergency Prepping – TMO Daily Observations 2021-03-18
Thu, 4:32 PM
Computer Device Makers Ignore Bit-Flip Errors and Data Corruption
Thu, 3:58 PM
UPERFECT 15.6" Portable Monitor: $204.99
Thu, 3:19 PM
After Ad Campaign, Intel Launches ‘PC vs. Mac’ Website
Thu, 3:09 PM
New ‘XcodeSpy’ Malware Targets Apple Developers
Thu, 2:24 PM
Facebook Introduces Security Keys for Two-Factor Authentication
Thu, 1:55 PM
Bacardo Announces Pocket Watch Accessory for New Apple Watches
Thu, 1:21 PM
iOS 14 Isn’t Safe From Forensic Extraction Technology
Thu, 1:14 PM
Google’s Privacy Moves to Face U.S. Antitrust Scrutiny
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!