The Mac Observer

Skip navigational links

TMO at Macworld - iPhone: Look But Don't Touch

by , 2:00 PM EST, January 10th, 2007

San Francisco, CA -- After spending an entire keynote discussing the iPhone, you'd naturally expect the product to take center stage at Apple's booth on the show floor here at the Macworld Conference and Expo. But for whatever reason -- be it limited hardware supply, incomplete software, or executive decision -- the only way to see the iPhone in person is through an inch of lucite.

The phone stands about six feet high, encased in a clear cylinder. Personnel nearby keep the case clear of fingerprints. A hundred feet away, there's a stage where booth staff repeatedly demonstrate the iPhone's key features. This space was completely packed with attendees all day Tuesday.

The fact that the iPhone isn't available for tinkering doesn't seem to bother the folks at Apple very much. They have decided to take their limited quantities of iPhones and use them for demos or extremely slick displays. The result is a sense of luxury, and of a product that is pointedly unattainable. The displays, then, fit perfectly with Apple's image as a purveyor of high-end, touchable, beautiful and lustworthy products.

In fact, the two iPhones in lucite are the only viewable instances of the product at the show, creating a sense that they are the only ones that exist in the world. If the public reaction is any indication, though, those proud and lonely iPhones will be spawning rapidly come June.

Apple's new iPhone at Macworld in San Francisco. Image Credit: John F. Braun

Digg!

Recent TMO Headlines - Updated July 20th

Fri, 1:32 PM
Chinese iPhone Knock-off, App Users and Subscription Pricing - TMO Daily Observations 2018-07-20
Fri, 11:59 AM
Apple Pay Summertime Discount Promo Includes Fandango, Grubhub, More
Fri, 11:30 AM
Netflix gets New Interface with Sidebar
Fri, 10:42 AM
Jodie Whittaker in Doctor Who Looks Awesome
Fri, 10:15 AM
Apple Watch Faces Price Hike From US Tariffs
Thu, 8:31 PM
Top Websites Are Part of Bad Password Security Problem
Thu, 7:40 PM
Check out the Apple Music Ed Sheeran Documentary Trailer
Thu, 6:30 PM
The Details of Star Trek: Discovery, Season 2
Thu, 6:29 PM
This $100 Fake iPhone X Has a Pretend Notch and Is Riddled with Backdoors
Thu, 5:57 PM
Disconnect VPN 1-Year Premium Subscription: $14
Thu, 5:30 PM
Comcast Backs Out of Fox Bid, Disney Wins the Deal
Thu, 2:43 PM
Soon You Might See Emergency Alerts on Netflix
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!