The Mac Observer

Skip navigational links

TMO at Macworld - iPhone: Look But Don't Touch

by , 2:00 PM EST, January 10th, 2007

San Francisco, CA -- After spending an entire keynote discussing the iPhone, you'd naturally expect the product to take center stage at Apple's booth on the show floor here at the Macworld Conference and Expo. But for whatever reason -- be it limited hardware supply, incomplete software, or executive decision -- the only way to see the iPhone in person is through an inch of lucite.

The phone stands about six feet high, encased in a clear cylinder. Personnel nearby keep the case clear of fingerprints. A hundred feet away, there's a stage where booth staff repeatedly demonstrate the iPhone's key features. This space was completely packed with attendees all day Tuesday.

The fact that the iPhone isn't available for tinkering doesn't seem to bother the folks at Apple very much. They have decided to take their limited quantities of iPhones and use them for demos or extremely slick displays. The result is a sense of luxury, and of a product that is pointedly unattainable. The displays, then, fit perfectly with Apple's image as a purveyor of high-end, touchable, beautiful and lustworthy products.

In fact, the two iPhones in lucite are the only viewable instances of the product at the show, creating a sense that they are the only ones that exist in the world. If the public reaction is any indication, though, those proud and lonely iPhones will be spawning rapidly come June.

Apple's new iPhone at Macworld in San Francisco. Image Credit: John F. Braun

Digg!

Recent TMO Headlines - Updated January 19th

Thu, 7:56 PM
Apple Just Redesigned the App Web Interface For iOS and Mac Apps
Thu, 6:32 PM
Andy Warhol Apple Logo Painting Up for Auction, Could Hit $30K
Thu, 6:24 PM
Apple Music Trailer for UK Rapper Stefflon Don Documentary
Thu, 5:20 PM
Get Free Bitcoins from 60 Faucets That Pay
Thu, 4:53 PM
This Qi Charger Was Designed to Look Good, Uses Cork Bed
Thu, 4:51 PM
Podcasters: Replace Skype with Discord for Better Audio Quality and Web-Based Interviews
Thu, 3:02 PM
Apple Employee Buses Under Attack by Protesters
Thu, 2:51 PM
Apple TV 4K Users Won't Be Happy With Sony's Dolby Vision TV Update
Thu, 2:13 PM
Apple Rejects Net Neutrality App, Reddit in Uproar [Update]
Thu, 1:31 PM
mStand360 Laptop Stand with Swivel Base: $49.99
Thu, 1:13 PM
MacBook Air's Legacy, Tim Cook's iPhone Battery Comments - TMO Daily Observations 2018-01-18
Thu, 11:36 AM
FaceRig is the Animoji You Wish Apple Made
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!