The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Netflix Exec Provides TMO With Clarifications on Mac Support

Netflix Exec Provides TMO With Clarifications on Mac Support

by , 2:35 PM EST, January 17th, 2007

The Netflix Director of Corporate Communications, Mr. Steve Swasey, spoke with TMO on Wednesday about the details of their new "Watch Now" Service. This was in response to a TMO story on Tuesday and further inquiries about support for Macintosh users.

Mr. Swasey pointed out that the initial rollout of the service is indeed PC only and that Netflix is investing US$40M in the service. The system utilizes Microsoft's DRM 10.0 via a Browser plug-in, and in the short to medium future, there are no plans to formally support Mac users. However, Mr. Swasey also pointed out that their long term intention is to expand the service to all possible customers, including Mac users.

When asked if Flip4Mac would work, Mr. Swaysey said: "If our Macintosh customers can configure their Browser to view WMV files, that's fine." However, Flip4Mac doesn't support DRM'd streams.

TMO also asked if Netflix viewed Apple as a direct competitor, and the answer was: "No. There are three models for video delivery. The first is 'download to own.' That's Apple's model. The second is advertiser supported like Yahoo and Google. The third is the Netflix streaming model in which you pay to view once. So, we see Apple as a complementary service, just as we do Amazon and Wal*Mart which sell the physical DVD."

One of the limitations, according to Mr. Swasey in the initial offerings of 1,000 titles is the licensing agreements the studios have with distribution partners. The Hollywood studios still want the vast majority of their movies to be distributed in a controlled fashion. As a result, only a small subset of Netflix's 80,000 movies, about 1,000, have been licensed for download. He compared this to Apple's several hundred. In the long run, this constraint is expected to be greatly relaxed over time.

Digg!

Recent TMO Headlines - Updated October 1st

Fri, 4:54 PM
Evidence is Mounting: Apple Will Convert the Macs to ARM CPUs
Fri, 1:38 PM
TMO Daily Observations 2016-09-30: iPhone Lightning Headphone Adapters, Listener Comments
Fri, 12:03 PM
A Game of Thrones Gets Enhanced Edition Exclusive to iBooks
Fri, 11:25 AM
macOS Sierra: Fast Sound Settings from the Menu Bar
Fri, 11:24 AM
iLDOCK on Kickstarter: Lightning Port and Headphone Jack for iPhone 7
Fri, 10:00 AM
Get 8 Mac Utilities for Free
Fri, 9:57 AM
CW Shows Come to Apple TV, No Cable Subscription Required
Thu, 9:34 PM
Safari 10: Hide Flash from Every Website Except Some
Thu, 6:53 PM
Use 3D Touch in LINE to Read Messages without a Read Receipt
Thu, 5:55 PM
Apple Rolls iPhone 7 Commercial, "Balloons"
Thu, 5:22 PM
My Fantasy Wish List for Apple's October Event
Thu, 1:48 PM
How to Make macOS Sierra Empty Your Mac's Trash for You
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!