The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple 1984 Ad Spoofed in Political Campaign

Apple 1984 Ad Spoofed in Political Campaign

by , 9:20 AM EDT, March 19th, 2007

Apple's original 1984 commercial that introduced the world to the Macintosh has now ushered in another new era: High impact home-brew political ads. The iconic Mac commercial was used as the foundation for a pro- Barack Obama video mash-up that slams Hillary Rodham Clinton, according to The San Francisco Chronicle.

Illinois Senator Barack Obama and New York Senator Hillary Clinton are both hoping to make a run for the White House in the next U.S. presidential election.

The "Hillary 1984" video on YouTube.

The Internet-based ad replaces the "big brother" face from Apple's ad with Hillary Clinton, replaces Apple's voice over at the end of the commercial with "On Jan. 14, the Democratic primary will begin. And you'll see why 2008 won't be like 1984," and ends with an Apple-stylized Obama logo.

Although the ad features a clever remix of Apple's original commercial and footage of Hillary Clinton, its most striking feature is that it did not come from and is not endorsed by presidential hopeful Barack Obama's campaign. Instead, it was created anonymously and then posted on YouTube.

The original "1984" ad.

Peter Leyden, director of the New Politics Institute political and new media think tank, said that YouTube video represents "a new era, a new wave of politics ... because it's not about Obama. It's about the end of the broadcast era."

The video also shows that total campaign control is slipping away from political candidates, and now rests partially with voters and political activists. That shift in control means that candidates have no way of managing a message - positive or negative - and now stand to gain or suffer from other people's efforts without any input.

Political campaign ad expert Bob Gardner commented the success the "Hillary 1984" video is seeing means that "every candidate will have to worry about some guy with a video camera and a Mac being able to do whatever he or she wants."


Recent TMO Headlines - Updated October 24th

Mon, 2:05 PM
Apple Releases watchOS 3.1 with Charging Fix, Message Effects Improvements, More
Mon, 1:51 PM
Apple Releases macOS Sierra 10.12.1 with Improved Apple Watch Unlock, More
Mon, 1:45 PM
TMO Daily Observations 2016-10-24: DDOS Attacks, Internet of Things, and HomeKit Security
Mon, 1:20 PM
Apple Releases iOS 10.1 with Portrait Camera for iPhone 7 Plus, Replay iMessage Effects, More
Mon, 11:32 AM
AT&T to Buy Time Warner in $85.4B Deal
Mon, 9:00 AM
Shimo VPN Client for Mac: $19
Mon, 8:00 AM
How to Fix Apple Watch Contact Syncing Problems
Sun, 12:04 PM
MGG 628: Cool Stuff Found and The DNS Achilles Heel
Fri, 10:59 PM
Apple Pay Used to Buy $1M Aston Martin DB5 Luxury Car
Fri, 10:23 PM
Perpetrator of Friday's Internet Outage Comes Clean
Fri, 9:35 PM
macOS Sierra: Disable Auto-Logout if Sierra Enabled It
Fri, 6:26 PM
Apple Regent Street Opening Photo Gallery
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!