The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple 1984 Ad Spoofed in Political Campaign

Apple 1984 Ad Spoofed in Political Campaign

by , 9:20 AM EDT, March 19th, 2007

Apple's original 1984 commercial that introduced the world to the Macintosh has now ushered in another new era: High impact home-brew political ads. The iconic Mac commercial was used as the foundation for a pro- Barack Obama video mash-up that slams Hillary Rodham Clinton, according to The San Francisco Chronicle.

Illinois Senator Barack Obama and New York Senator Hillary Clinton are both hoping to make a run for the White House in the next U.S. presidential election.


The "Hillary 1984" video on YouTube.

The Internet-based ad replaces the "big brother" face from Apple's ad with Hillary Clinton, replaces Apple's voice over at the end of the commercial with "On Jan. 14, the Democratic primary will begin. And you'll see why 2008 won't be like 1984," and ends with an Apple-stylized Obama logo.

Although the ad features a clever remix of Apple's original commercial and footage of Hillary Clinton, its most striking feature is that it did not come from and is not endorsed by presidential hopeful Barack Obama's campaign. Instead, it was created anonymously and then posted on YouTube.


The original "1984" ad.

Peter Leyden, director of the New Politics Institute political and new media think tank, said that YouTube video represents "a new era, a new wave of politics ... because it's not about Obama. It's about the end of the broadcast era."

The video also shows that total campaign control is slipping away from political candidates, and now rests partially with voters and political activists. That shift in control means that candidates have no way of managing a message - positive or negative - and now stand to gain or suffer from other people's efforts without any input.

Political campaign ad expert Bob Gardner commented the success the "Hillary 1984" video is seeing means that "every candidate will have to worry about some guy with a video camera and a Mac being able to do whatever he or she wants."

Digg!

Recent TMO Headlines - Updated July 22nd

Fri, 5:29 PM
Intel: Qualcomm's iPhone Ban Request is a Ploy to Capture the Entire Mobile Modem Chip Market
Fri, 5:15 PM
Why WebCrypto Encryption Matters: Apple's Argument for Ditching Older Methods
Fri, 5:03 PM
Get Ready For Augmented Reality Maps in iOS 11
Fri, 4:57 PM
Surprise, Verizon Just Pooped on Net Neutrality
Fri, 4:47 PM
No, the iPhone 8 Isn't Going to Cost $1,400
Fri, 2:23 PM
New Apple HR Head Has Worked For 5 Apple CEOs
Fri, 2:02 PM
Original Apple Watch Models Could Get Replaced With Apple Watch Series 1
Fri, 1:23 PM
When to Really Force Quit iPhone Apps - TMO Daily Observations 2017-07-21
Fri, 11:44 AM
State Farm Sues Apple Claiming Defective iPhone Caused a House Fire
Fri, 11:34 AM
Fader Stealth Drone: $99
Fri, 10:09 AM
Steve Jobs Opera Premieres in Santa Fe this Weekend
Fri, 9:20 AM
Apple Gets Another Ally in its Qualcomm Patent Royalty Fight

Warning: session_start(): Cannot send session cookie - headers already sent by (output started at /var/www/bbm/macobserver.com/ee2/www/htdocs/wp-content/plugins/w3-total-cache/PgCache_ContentGrabber.php:339) in /var/www/bbm/macobserver.com/ee2/www/htdocs/wp-content/plugins/wordpress-social-login/wp-social-login.php on line 64

Warning: session_start(): Cannot send session cache limiter - headers already sent (output started at /var/www/bbm/macobserver.com/ee2/www/htdocs/wp-content/plugins/w3-total-cache/PgCache_ContentGrabber.php:339) in /var/www/bbm/macobserver.com/ee2/www/htdocs/wp-content/plugins/wordpress-social-login/wp-social-login.php on line 64
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!