The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
A Greener Apple

A Greener Apple

by , 2:15 PM EDT, May 2nd, 2007

Apple, via another public letter from Steve Jobs, has responded to the recent criticisms of Greenpeace, changed Apple's policy, and described where Apple stands with respect to toxic chemicals in the manufacturing process and the recycling of waste.

"I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well," Mr Jobs wrote.

A rather detailed analysis of toxic chemicals used in the manufacture of Apple products with specific comparison to competitors was followed by details on Apple's recycling program.

  • Removing Toxic Chemicals Apple is actually ahead of most vendors in practice.
  • Recycling By 2010, Apple may be recycling significantly more than either Dell or HP as a percentage of past sales weight.
  • Future Reporting Apple will provide an annual report from now on of their efforts and accomplishments.

Notably, Mr. Jobs pointed out: "All of Apple’s U.S. retail stores, which now number more than 150, take back unwanted iPods for environmentally friendly disposal free of charge. As an incentive, we even offer customers a 10% discount on a new iPod when they bring their old iPod to our stores for proper disposal."

"Today is the first time we have openly discussed our plans to become a greener Apple, "Mr. Jobs concluded. "It will not be the last."

[UPDATE: this story was edited to include additional information.]

Recent TMO Headlines - Updated February 21st

Tue, 5:19 AM
Rumors about March Apple Event for iPhone SE and iPads Get Serious
Mon, 7:24 PM
Game of Thrones 'A Dance with Dragons' iBooks Enhanced Edition on Preorder
Mon, 5:53 PM
Returning to U.S. With iPhone? What Are Your Rights?
Mon, 4:48 PM
Hidden Folks is the Whimsically Fun Hidden Object Game You Need on Your iPhone and iPad
Mon, 4:31 PM
macOS Sierra: Delete And Reinstall 1Password To Refresh Certificate [Update]
Mon, 4:05 PM
TMO Background Mode: Interview with Open Source Developer & Former Apple Manager Jordan Hubbard
Mon, 2:10 PM
Apple's Facial Recognition Plans, the AI Race - TMO Daily Observations 2017-02-20
Mon, 1:36 PM
How to Mod a Porsche 911 or Other Car to Run Doom in 3 Easy Steps
Mon, 12:01 PM
Apple Buys RealFace, but that Doesn't Mean We're Unlocking iPhones with Our Face Yet
Mon, 9:00 AM
iOS 10 and Swift 3 Starter Bundle: $45
Sun, 12:16 PM
Don't Fear The Wi-Fi – Mac Geek Gab 645
Sat, 3:47 AM
Apple Answers Tweets in 4 New iPad Pro Ads
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!