The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
A Greener Apple

A Greener Apple

by , 2:15 PM EDT, May 2nd, 2007

Apple, via another public letter from Steve Jobs, has responded to the recent criticisms of Greenpeace, changed Apple's policy, and described where Apple stands with respect to toxic chemicals in the manufacturing process and the recycling of waste.

"I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well," Mr Jobs wrote.

A rather detailed analysis of toxic chemicals used in the manufacture of Apple products with specific comparison to competitors was followed by details on Apple's recycling program.

  • Removing Toxic Chemicals Apple is actually ahead of most vendors in practice.
  • Recycling By 2010, Apple may be recycling significantly more than either Dell or HP as a percentage of past sales weight.
  • Future Reporting Apple will provide an annual report from now on of their efforts and accomplishments.

Notably, Mr. Jobs pointed out: "All of Apple’s U.S. retail stores, which now number more than 150, take back unwanted iPods for environmentally friendly disposal free of charge. As an incentive, we even offer customers a 10% discount on a new iPod when they bring their old iPod to our stores for proper disposal."

"Today is the first time we have openly discussed our plans to become a greener Apple, "Mr. Jobs concluded. "It will not be the last."

[UPDATE: this story was edited to include additional information.]

Recent TMO Headlines - Updated October 27th

Wed, 5:22 PM
Duet Display Update Turns Your iPad Pro into a Real Mac Graphics Tablet
Wed, 4:41 PM
Apple Delays AirPods, Won't Ship in October
Wed, 2:54 PM
Microsoft Just Announced the iPad I Always Wanted - Surface Studio
Wed, 1:54 PM
TMO Daily Observations 2016-10-26: AAPl Q4 Earnings, Microsoft's Surface Studio
Wed, 12:32 PM
Who Wants to Be a Mac Dictator?
Wed, 11:59 AM
Apple's 'hello again' Event to Include Apple TV Content Discovery App
Wed, 10:44 AM
How to Add a Physical Escape Key to the New MacBook Pro
Wed, 9:19 AM
iOS 10.1: Turning Off Duplicate Portrait Mode Images
Wed, 9:00 AM
Martian Notifier Smartwatch: $29.99
Tue, 8:43 PM
Apple Says It Will Return to Revenue Growth in December Quarter
Tue, 7:07 PM
Tim Cook: Giving Up Privacy with Siri and AI is a False Choice
Tue, 5:51 PM
macOS Sierra 10.12.1 Leaks New MacBook Pro Images
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!