The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple's Computers Taking Market Share From PCs

Apple's Computers Taking Market Share From PCs

by , 4:40 PM EDT, June 22nd, 2007

The NPD Group reported that Apple computers, both notebooks and desktops, continued to take market share away from PCs in the consumer market.

The numbers, reported by Information Week, showed that in May, Apple's sales through both retail outlets and online rose to 13 percent compared to April's 11.6 percent. Even more dramatic was the the notebooks sales which rose to 14.3 percent compared to 12.5 percent the month before.

"It's part of a pattern," Stephen Baker, VP of industry analysis for NPD, told Information Week. "They certainly have been gaining share over the last year to year and a half." Driving all this was Apple's notebook upgrade to faster Core 2 Duo processors, more standard memory and larger hard disks."The consumer market in general is embracing notebooks, and Apple is strong in notebooks," Mr. Baker said.

In the desktop market, neither Apple nor the PC vendors showed much growth. However, Apple still retained a small growth margin over the PCs.

In general, the Apple move to Intel processors appears to be seeding Apple growth. Mr. Baker thinks there may also be a halo effect with the iPod, but no one has been able to quantify that effect.

  

Recent TMO Headlines - Updated August 31st

Tue, 9:56 PM
Idle Thoughts on Google Entering Ride-Sharing Business in San Francisco
Tue, 7:06 PM
iTrip Clip Makes Your Headphones Wireless Ahead of iPhone 7 Launch
Tue, 6:29 PM
Geekbench 4 Released for Mac, iOS, and Other OSes
Tue, 5:32 PM
Adonit Jot Touch with Pixelpoint Stylus: $39.99
Tue, 4:55 PM
Apple Updates HP Printer Drivers
Tue, 3:53 PM
Sonos's Future: Opening Up Control to Alexa and Third-Party Apps
Tue, 2:06 PM
9 Great New 'Little' iOS 10 Features
Tue, 2:06 PM
TMO Daily Observations 2016-08-30: Apple's EU Tax Bill, September 7 Media Event
Tue, 12:37 PM
EU Says Apple Owes €13B in Back Taxes, and the Fight is On
Mon, 9:03 PM
Apple Music's Carpool Karaoke Will Feature Broader Range of Celebrities
Mon, 7:54 PM
MOS Pack Backpack Charges Multiple Devices with One Plug
Mon, 5:45 PM
Blood in the Macintosh Water: Apple's Competitors Now Sense Weakness
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!