The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Mac OS X Sales Growing in Japan, Windows Growth Declining

Mac OS X Sales Growing in Japan, Windows Growth Declining

by , 2:15 PM EST, November 13th, 2007

Japan's Business Computing News noted on Tuesday that sales of Mac OS X rose dramatically in Japan in September and October while Windows sales growth plummeted. The results were attributed to Vista's pricing and packaging compared to Mac OS X.

The BCN report was covered by Electronista and noted that Mac OS X sales growth climbed at a rate of 15.5 percent year-over-year, to 60+ percent, while the sales growth of Windows declined from 75.3 to 28.7 percent. While that still leaves Microsoft's sales growth rather healthy, it's a bad sign for Windows.

The report attributed the changes to the high price of a Vista upgrade in Japan (US$179 equivalent) and even more for the full edition (US$276). Apple sells a full version of Mac OS X there for US$134. Also, the ability of Mac OS X/Leopard to run on older Macs compared to the PC/Vista combination is adding to the appeal of Mac OS X.

BCN believes that Apple's approach of more frequent major updates is validated and showing results with customers. The publication noted that Leopard's growth is much greater than when Tiger was released in April 2005.

In spite of all this, Japan remains one of the most difficult markets for Apple to prosper in because customers there tend to opt for lower cost computers.

Recent TMO Headlines - Updated April 21st

Tue, 5:40 PM
Mobile Pixels DUEX Pro Portable Dual Monitor: $177
Tue, 4:13 PM
iOS 14.5, iPadOS 14.5, and macOS Big Sur 11.3. watchOS 7.4 and tvOS 14.5 Available 'Next Week'
Tue, 4:01 PM
Spring Forward Breakdown – TMO Daily Observations 2021-04-20
Tue, 3:45 PM
Dissecting Apple's Loaded Spring — Mac Geek Gab 867
Tue, 3:31 PM
Apple Unveils New Apple TV 4K and New Siri Remote
Tue, 3:19 PM
Long-Rumored AirTag Launches for $29 Each
Tue, 2:39 PM
New iMac Brings M1, 7 Colors, and 4.5K Retina Display
Tue, 2:29 PM
iPad Pro Gets Liquid Retina XDR Display With M1 Chip
Tue, 2:16 PM
Shared Apple Card Users Can Now Build Credit Together
Tue, 2:14 PM
'Ted Lasso' Season Two Coming to Apple TV+ July 23
Tue, 1:49 PM
Apple Unveils Podcast Subscriptions And Redesigns App
Tue, 12:57 PM
What iOS Changes (Might) Mean for the Advertising Industry — Media+
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!