The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Adobe, Yahoo! Launch Ad-based PDF Test Program

Adobe, Yahoo! Launch Ad-based PDF Test Program

by , 9:25 AM EST, November 29th, 2007

Adobe and Yahoo! announced on Thursday that they have teamed up to bring ads to PDF documents. The opt-in service for online commercial publishers is in a beta testing phase now, but promises to generate additional revenue by adding contextually appropriate ads to PDFs.

The advertisements Yahoo! plans on providing will be text-based, and will appear next to PDF content and not in-line. Adobe claims the ability to offer ads along side PDF content will also potentially allow publishers to offer more content for free.

Publishers that participate in the ad program must upload their PDFs to a special Adobe site where they will be encoded to include appropriate advertising. Once encoded, viewers will see ads that not only relate to the content they are reading, but are timely as well.

Participation in the Adobe PDF Powered by Yahoo! program is free. Additional information is available at the Yahoo! Web site and the Adobe Labs Web site.

Recent TMO Headlines - Updated April 29th

Thu, 7:21 AM
Apple Celebrates Diversity and Inclusion in New UK Video
Wed, 6:48 PM
Apple Crushes Earnings and Revenue for Record March Quarter
Wed, 4:48 PM
Twelve South Introduces Forté MagSafe Charger for iPhone 12
Wed, 4:42 PM
CASETiFY’s New Spring Cases are Great for iPhone 12
Wed, 3:28 PM
Password Manager Dashlane Introduces ‘Essentials’ Plan for $4
Wed, 3:07 PM
How Many AirTags Can a User Pair to a Single Apple ID Account?
Wed, 2:59 PM
The Good and Bad Of the Apple Podcasts Update
Wed, 2:11 PM
Apple OS Updates Galore – TMO Daily Observations 2021-04-28
Wed, 1:39 PM
RoboKiller Spam Call & Text Blocker 2-Year Subscription: $39.99
Wed, 1:14 PM
Next Gen 'M2' Apple Silicon Chips Already in Mass Production
Wed, 1:14 PM
iOS 14.5: Here’s How to Start Blocking App Trackers
Wed, 12:11 PM
Elliot Page Interview With Oprah to Air on Apple TV+ on Friday
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!