The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Engst: Mac Industry Marching to a Different Beat

Engst: Mac Industry Marching to a Different Beat

by , 3:25 PM EST, January 22nd, 2008

In previous years, Macworld Expo showcased vendors whose products were closely tied to Apple and the product ship dates tied to the Expo event. Nowadays, however, a wider range of vendors with a more independent approach and less emphasis on shipping product are making their appearance at Macworld Expo, according to Adam Engst at Tidbits on Monday.

"But despite the numerous vendors showing iPod and iPhone cases at Macworld Expo, and a wide variety of iPod-compatible speaker systems, numerous companies exhibited products that have little to do with Apple's primary markets," Mr. Engst wrote.

For example, while Apple was rumored to be developing a tablet computer, they did not. Instead Axiotron shipped the long awaited Modbook. Enterprise companies like Iron Mountain and IBM made an appearance. [As did CEDIA, TMO notes.]

There were other companies who felt the need to get in front of Apple customers. "We even saw companies like Polar Bear Farm showing iPhone applications in advance of Apple's release of the iPhone software development kit (SDK)," Mr. Engst noted. "This is a company that can't even use the iPhone without jailbreaking and unlocking it, since Apple doesn't sell the iPhone in New Zealand yet. The company was demonstrating applications that can't be purchased, based on a business model - how Apple will allow iPhone applications to be sold - that remains unknown."

Some companies were showing products, in beta, that are very far from shipping. "Although the show date has been known for at least a year and was even a week later than normal this year, a surprising number of companies were showing products that weren't shipping. EMC was perhaps the most notable among this group, showing only screenshots of Retrospect X and promising a public beta for the third quarter of 2008. There were also plenty of other examples: Parallels Server and VMware Fusion Server, which enable users to virtualize multiple copies of Leopard Server, were in beta and preview releases, respectively," Mr. Engst reported.

This all represents an important shift in the nature of Macworld, according to Mr. Engst. The success of Apple has led many companies to justify the expense of a Macworld presence, and it also seems to suggest a certain independence from Apple as the potential of the Apple market broadens.

Recent TMO Headlines - Updated February 27th

Mon, 12:06 PM
FRESHeBUDS Air Bluetooth 4.1 Earbuds
Mon, 11:34 AM
New Drone Footage Shows Nearly Complete Apple Park
Mon, 11:10 AM
AT&T Revamps Unlimited Data Plans with Tethering, Lower Prices
Sun, 10:47 AM
How do I choose a UPS? – Mac Geek Gab 646
Sun, 1:15 AM
Get Free Bitcoins from 11 Faucets That (Still) Pay
Sat, 9:42 PM
How to Turn Siri into a Metronome (Video)
Fri, 10:17 PM
Stanford's 'Developing iOS 10 Apps with Swift' free on iTunes U
Fri, 8:20 PM
iPhone Screen Repairs By Third Parties Now Get Some Warranty Coverage
Fri, 7:56 PM
Amazon Goes with First Amendment to Protect Alexa Recordings
Fri, 6:28 PM
An App that Automatically Notifies People of Your Trip Progress
Fri, 5:51 PM
Apple and Silicon Valley Struggle to Navigate Trump's Waters
Fri, 5:43 PM
The Thinking Behind a Female Voice for Siri
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!