The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Tops Fortune's Most Admired Companies List

Apple Tops Fortune's Most Admired Companies List

by , 10:45 AM EST, March 3rd, 2008

Apple managed to land the top spot in Fortune's America's Top 20 Most Admired Companies 2008 list. Apple was trailed by other well known companies including Google, Starbucks FedEx, Microsoft, and BMW.

Fortune commented "It is a tribute to its CEO that Apple, which ten years ago seemed headed for the slag heap, is No. 1 on this list. Steve Jobs has always had a knack for weaving magic out of silicon and software. But who knew he could build a $24 billion (in sales) company on the strength of a portable jukebox and a computer with a single-digit market share?"

While Apple ranked high in key areas like innovation, people management, and product quality, it received a low rating in social responsibility. Even so, the Cupertino based company ranked well ahead of Microsoft's 16th place slot.

Fortune added that Steve Jobs's marketing pitch leveraged the iPod's success and was simple. "Apple products work, and if you buy more than one, they work better."

Recent TMO Headlines - Updated May 27th

Fri, 6:39 PM
Apple Could Own Device-Centric AI with Custom Chip
Fri, 5:03 PM
Here’s What Kik Users Need to Know About Kin Cryptocurrency
Fri, 4:48 PM
Sid Meier's Railroads for Mac Hits Steam Platform
Fri, 4:19 PM
The Touchbar MacBook Pro is a Disposable Embarrassment
Fri, 3:50 PM
The 5 Best PC Motherboards for Creating a Hackintosh
Fri, 3:42 PM
Leaked Memo Pegs iPhone 8 Launch After September 17
Fri, 2:15 PM
Apple Music Is Turning Apple into a Media Giant
Fri, 1:37 PM
Apple Watch Tops Heart Rate Monitor Study, Adam Curry's Podcaster Pro - TMO Daily Observations 2017-05-26
Fri, 11:21 AM
Adam Curry's Podcaster Pro Aims to be All-in-One Podcasting Solution
Fri, 11:17 AM
iPhone 8 Cases Already for Sale on Alibaba
Fri, 10:09 AM
New Report Backs Up Touch ID Embedded in iPhone 8 Display
Fri, 1:47 AM
iKlips miReader 4K: $46.99
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!