The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
ZDNet: Microsoft Losing its Way on Desktop, Apple Good to Go

ZDNet: Microsoft Losing its Way on Desktop, Apple Good to Go

by , 4:50 PM EDT, April 1st, 2008

Based on comments from Redmond executives, Microsoft's vision for the next generation desktop seems to be losing focus compared to Apple, according to David Morgenstern at ZDNet on Tuesday.

Recent presentations from Microsoft strategists have focused on the Surface input technology and software as a service (SaS). The problem is that neither of these pie-in-the-sky approaches remotely address the needs of users.

Microsoft's new approach vaguely reminiscent of the days when Mark Andreessen said that Netscape is the OS, no need for Windows. Microsoft may now believe that after all.

Apple's strategy, in contrast, recognizes that users not only view content but create it. The faster the desktop client experience is in doing that, the better the overall experience for the user. In fact, Apple's vision of the desktop as an elegant digital hub has never wavered.

Microsoft seems to have been both distracted by Google, as Google's Eric Schmidt has painted rosy pictures of data clouds as well as its inability to manage the Vista rollout. An extreme focus on SaS is a prescription for mediocrity at best, according to Mr. Morgenstern. "The steady stream of business and enterprise switchers to the Mac platform shows that for some tech customers mediocrity isnít a value. Nor a vision," Mr. Morgenstern concluded.

TMO notes that the days when new features punctuated compelling new OS releases from Microsoft are long over. Nowadays, vision, clarity and focus are required to ship a next generation OS. The way in which Microsoft handled the Vista rollout suggests that not only does the Redmond giant not have that focus, but it may be helpless to reverse its course.

Recent TMO Headlines - Updated February 25th

Fri, 10:17 PM
Stanford's 'Developing iOS 10 Apps with Swift' free on iTunes U
Fri, 8:20 PM
iPhone Screen Repairs By Third Parties Now Get Some Warranty Coverage
Fri, 7:56 PM
Amazon Goes with First Amendment to Protect Alexa Recordings
Fri, 6:28 PM
An App that Automatically Notifies People of Your Trip Progress
Fri, 5:51 PM
Apple and Silicon Valley Struggle to Navigate Trump's Waters
Fri, 5:43 PM
The Thinking Behind a Female Voice for Siri
Fri, 5:13 PM
Enjoy Outdoors Activities With These Top 5 iPhone Apps
Fri, 2:01 PM
Amazon's Echo First Amendment Rights Fight - TMO Daily Observations 2017-02-24
Fri, 10:01 AM
iTunes Remote App gets Two-Factor Authentication Support
Fri, 9:00 AM
Disk Drill PRO 3 for Mac for $34.99
Thu, 6:33 PM
7 Reasons For Apple to Discontinue the Mac Pro
Thu, 6:02 PM
Can WALTR 2 Really Be Your iTunes Replacement?
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!