The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
BW: Apple Backs into Enterprise Amidst Vista Open Revolt

BW: Apple Backs into Enterprise Amidst Vista Open Revolt

by , 1:15 PM EDT, May 2nd, 2008

Since Steve Jobs returned to Apple, Apple has catered to the individual purchaser, people who appreciate what they get for their money. Big business has been a distant second priority. These days, however, several factors have come together to make Macs acceptable in the enterprise: the iPhone, the coolness of Macs, and Microsoft's misstep with Vista, according to BusinessWeek on Thursday.

In the past, employee requests for a Mac on the desktop were met with a resounding rejection by IT managers who conjured up any possible reason to avoid supporting the Mac. With the recent growth in sales of Macs to consumers, millions of iPods and iPhones in place, and the pain of Vista, an opening has appeared. Employees are no longer willing to settle for a "Windows-by-day, Mac-by-night" existence.

Microsoft's Vista problems are perceived as an enormous technical mistake, and many enterprise employees and managers are in open revolt against a forced migration away from XP, perceived as good enough for business. Now, Apple is smelling blood. "Most of the company's 'I'm a Mac' ads are aimed at taking Vista's rep even lower, including one in which a yoga instructor gets stressed out about how Vista screwed up her billing system," Mr. Burrows wrote. [TMO notes that the reference to this ad is significant. It may be the best of the "Get A Mac" ads and literally goes for jugular.]

Apple still doesn't have an account representative for every business that wants some attention. Apple also avoids major enterprise agreements and secret briefings that would tie their hands, preferring instead to let the course of consumer technology remain dominant in their designs. What's interesting, however, is that in many cases, Apple doesn't have to lift a finger. Employees themselves are demanding Macs, and with more frequency, IT managers are acquiescing the author noted.

The impetus is appearing first on college campuses. A survey of 1,200 college undergraduates by Student Monitor revealed that almost half of those who intend to buy a notebook computer intend to buy a Mac. "Many of today's technology decision-makers will ultimately be replaced by Mac users," said Eric Weil a partner with Student Monitor.

Dr. David B. Yoffie, a Harvard Business School professor who teaches top executives, is seeing more and more Macs in his classes. "Suddenly, the Mac is acceptable among these folks, and it all happened in the last year," he said.

The extensive article with input from Arik Hesseldahl, Stephen H. Wildstrom and Jay Greene is the best analysis to date of Apple stance in the Enterprise.

Recent TMO Headlines - Updated December 7th

Wed, 4:49 PM
Apple Announces Powerful New User and Data Security Features
Wed, 4:43 PM
Apple Delivers New Wave of OS Release Candidates
Wed, 3:30 PM
French Group Files Complaint Against Apple Over Device Repairability
Wed, 1:14 PM
Travelin' Tim Talks TSMC
Wed, 12:34 PM
'Disney Dreamlight Valley' Arrives for Apple Mac Sillicon Users
Wed, 12:26 PM
Two Women Sue Apple for Illegal AirTag Tracking Incidents
Wed, 12:17 PM
Apple Wins Patent Battle Against AliveCor Over Heart Rate Monitoring
Wed, 11:51 AM
Apple TV+ Lands 10 Nominations at 28th Annual Critics Choice Awards
Wed, 3:00 AM
Pricing Tools for Developers and Things We Didn't See Coming - TMO Daily Observations 2022-12-07
Tue, 5:06 PM
Apple CEO Tim Cook Says Chips Can Soon Be Stamped ‘Made in America’
Tue, 4:49 PM
Microsoft Looking Into 'Super App' to Directly Compete with Apple and Google in Search Engine Markets
Tue, 4:04 PM
Get Your Crunchyroll Anime Fix on Your Mac
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!