Apple Scores 2 Black Pencils at D&AD Awards
Apple Scores 2 Black Pencils at D&AD Awards
by , 9:20 AM EDT, May 16th, 2008
Apple walked away from the D&AD Awards Thursday night with two "black pencil" awards for the iMac and iPhone designs. The awards are extremely difficult to win, but Apple has managed to score six since 1999, making it the most successful company in the 45 years since the awards ceremony began, according to The Guardian.
Both of Apple's products won their black pencil awards in the Product Design category. The iMac took the top honor for Work & Industry, and the iPhone for Leisure.
Jonathan Ive, Apple's Senior Vice President of Industrial Design, commented "One of the things that makes D&AD credible is they won't give an award if the work isn't good enough."
The other black pencil winners included three advertising agencies: Fallon; Goodby, Silverstein & Partners; and Proctor Inc; and the National Gallery Grand Tour.
Recent TMO Headlines - Updated August 8th
- Fri, 4:47 PM
- As Apple TV+ Celebrates the Series Finale, What Happened to the Real People Involved with 'Black Bird'
- Fri, 4:00 PM
- Bringing Together Rumors of the Upcoming iPhone 14
- Fri, 3:29 PM
- New Today at Apple Tutorial Video Shows Users How to Capture 'Dramatic Summer Light'
- Fri, 2:27 PM
- Apple Removes App That Could Hijack Facebook Ad Accounts
- Fri, 2:20 PM
- Apple TV+ Looking for Pixar Magic as It Delivers First Major Animated Feature 'Luck'
- Fri, 1:26 PM
- OBS Live Streaming App Beta Now Optimized for Apple Silicon Macs
- Fri, 1:20 PM
- Apple Warns of Revenge from China After U.S. Representatives Visit, iPhone Shipments May See Impact
- Fri, 1:10 PM
- Fraudulent Chinese Apps Elude Apple's Strict Mac App Store Review Process
- Thu, 4:52 PM
- Female Employees Call Out Apple's Handling of Complaints on Misconduct
- Thu, 4:38 PM
- Why This Texas Restaurant Will Make You Lock Up Your iPhone
- Thu, 4:36 PM
- Spring Cleaning Starts Early as Apple Drastically Delisting Outdated Apps in App Store
- Thu, 3:25 PM
- Studio Display Speaker Issue Fixed by Latest Firmware Update
