The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Scores 2 Black Pencils at D&AD Awards

Apple Scores 2 Black Pencils at D&AD Awards

by , 9:20 AM EDT, May 16th, 2008

Apple walked away from the D&AD Awards Thursday night with two "black pencil" awards for the iMac and iPhone designs. The awards are extremely difficult to win, but Apple has managed to score six since 1999, making it the most successful company in the 45 years since the awards ceremony began, according to The Guardian.

Both of Apple's products won their black pencil awards in the Product Design category. The iMac took the top honor for Work & Industry, and the iPhone for Leisure.

Jonathan Ive, Apple's Senior Vice President of Industrial Design, commented "One of the things that makes D&AD credible is they won't give an award if the work isn't good enough."

The other black pencil winners included three advertising agencies: Fallon; Goodby, Silverstein & Partners; and Proctor Inc; and the National Gallery Grand Tour.

Recent TMO Headlines - Updated October 19th

Wed, 10:39 PM
macOS Sierra 10.12 Installer Download Still Available on Mac App Store
Wed, 6:50 PM
Society and iPhone Addiction, Apple and GE, iPhone X Paradigms - ACM 433
Wed, 4:15 PM
Review: Logitech CRAFT Keyboard is Great but Also Marred
Wed, 3:39 PM
iOS 11: How to Turn On iOS Automatic Reader Mode in Safari
Wed, 3:02 PM
Manage Your Email and Internet Accounts in iOS 11
Wed, 2:39 PM
Changing Which Card Apple Watch Uses for Apple Pay
Wed, 2:27 PM
This AI-Powered App Can Hide Porn on Your iPhone
Wed, 1:26 PM
iOS 11: How to See Your Purchased Apps List in The App Store
Wed, 1:12 PM
Cheap (Legal?) Movie Downloads and The (Self-Inflicted?) Effects of Apple's RDF – TMO Daily Observations 2017-10-18
Wed, 11:30 AM
Apple and GE Partner on Industrial Internet-of-Things, GE to Move to iPhones and iPads
Wed, 11:14 AM
Convincing Apple Pay to Use a Different Card
Wed, 10:00 AM
Flexibits Intros Cardhop Interactive Contacts Manager for the Mac
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!