The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
NPD: Mac Sales & Revenue up Sharply, Analyst Forecasts New MacBooks

NPD: Mac Sales & Revenue up Sharply, Analyst Forecasts New MacBooks

by , 3:30 PM EDT, May 20th, 2008

The NPD Group's latest data shows unit sales for Mac up 50 percent in April year over year. Revenues were up 46 percent. A Lehman Brothers analyst has forecasted new MacBook designs based on the MacBook Air.

The NPD numbers were reported by Ben Reitzes, a Lehman Brothers analyst, in a note to his clients.

Similar data for the iPod showed that unit sales were up 15 percent year over year. Looking to the future, Mr Reitzes wrote: "We continue to believe our estimate of a 2 percent year-over-year unit decline in iPods could prove conservative; although year-over-year weekly growth rates have decelerated in May."

Mr. Reitzes speculated that Apple will introduced a new MacBook design in time for the back-to-school season. "Checks are indicating that the attractive look of the Air may make its way into other models in terms of slimmer, metallic designs," Mr. Reitzes said. "We believe these notebooks will be popular for the back-to-school and holiday shopping seasons."

Recent results from NPD also showed a staggering market share for Macs in brick-and-mortar stores. While that's just a small part of the overall channel for distribution of PCs in general, Apple is making it uniquely work to its advantage as thrifty computer buyers more and more want to touch and feel the computer for which they're paying premium dollars.

Recent TMO Headlines - Updated October 18th

Wed, 3:39 PM
iOS 11: How to Turn On iOS Automatic Reader Mode in Safari
Wed, 3:02 PM
Manage Your Email and Internet Accounts in iOS 11
Wed, 2:39 PM
Changing Which Card Apple Watch Uses for Apple Pay
Wed, 2:27 PM
This AI-Powered App Can Hide Porn on Your iPhone
Wed, 1:26 PM
iOS 11: How to See Your Purchased Apps List in The App Store
Wed, 1:12 PM
Cheap (Legal?) Movie Downloads and The (Self-Inflicted?) Effects of Apple's RDF – TMO Daily Observations 2017-10-18
Wed, 11:30 AM
Apple and GE Partner on Industrial Internet-of-Things, GE to Move to iPhones and iPads
Wed, 11:14 AM
Convincing Apple Pay to Use a Different Card
Wed, 10:00 AM
Flexibits Intros Cardhop Interactive Contacts Manager for the Mac
Wed, 9:58 AM
Twelve South's Mac Candle No. 2 Smells Less Like a New Mac
Wed, 9:05 AM
How to Choose the Best Mesh Wireless System For Your Home
Wed, 9:00 AM
Adobe Brings AI to Creative Cloud Apps with Sensei
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!