The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
NPD: Mac Sales & Revenue up Sharply, Analyst Forecasts New MacBooks

NPD: Mac Sales & Revenue up Sharply, Analyst Forecasts New MacBooks

by , 3:30 PM EDT, May 20th, 2008

The NPD Group's latest data shows unit sales for Mac up 50 percent in April year over year. Revenues were up 46 percent. A Lehman Brothers analyst has forecasted new MacBook designs based on the MacBook Air.

The NPD numbers were reported by Ben Reitzes, a Lehman Brothers analyst, in a note to his clients.

Similar data for the iPod showed that unit sales were up 15 percent year over year. Looking to the future, Mr Reitzes wrote: "We continue to believe our estimate of a 2 percent year-over-year unit decline in iPods could prove conservative; although year-over-year weekly growth rates have decelerated in May."

Mr. Reitzes speculated that Apple will introduced a new MacBook design in time for the back-to-school season. "Checks are indicating that the attractive look of the Air may make its way into other models in terms of slimmer, metallic designs," Mr. Reitzes said. "We believe these notebooks will be popular for the back-to-school and holiday shopping seasons."

Recent results from NPD also showed a staggering market share for Macs in brick-and-mortar stores. While that's just a small part of the overall channel for distribution of PCs in general, Apple is making it uniquely work to its advantage as thrifty computer buyers more and more want to touch and feel the computer for which they're paying premium dollars.

Recent TMO Headlines - Updated March 18th

Sat, 2:11 AM
IK Multimedia Combines 94 Products into Total Studio 2 Max for Mac/PC
Fri, 6:22 PM
Causes of Mac Decay, Apple Store (aka DMV), Jony Hates Forstall Jazz? - Pop.0 Ep.33
Fri, 6:18 PM
Face ID on the iPhone is Cool. What About When the Police Use it?
Fri, 3:46 PM
Apple Will Be Hosting a Developer Workshop in Paris
Fri, 2:29 PM
iOS: How to Send Links in iMessage Without the Rich Preview
Fri, 2:10 PM
Make Any Headphones Wireless with the Atech Micro Bluetooth Receiver
Fri, 1:57 PM
Apple's 'Field Trip' Media Event, Waiting for the Mac Pro - TMO Daily Observations 2018-03-16
Fri, 1:53 PM
Steve Jobs's 1973 Job Application Sells for $174,757
Fri, 1:12 PM
Apple Releases iOS 11.3 Developer Beta 6 for iPhone, iPad
Fri, 11:59 AM
Here's How to Disable Face ID for Specific Apps
Fri, 10:30 AM
Apple Hosting 'Let's take a field trip' Media Event March 27th
Fri, 10:10 AM
Marvel Gives Us Another Avengers: Infinity War Trailer Before the April 27 Premiere
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!