Study: iPhone Continues Momentum in Enterprise

by , 3:10 PM EDT, August 27th, 2008

Despite an expected decrease in IT spending, a recent study by ChangeWave research shows that more and more companies are planning to purchase the Apple iPhone. The iPhone gains are coming at the expense of RIM/BlackBerry and Palm.

The survey, conducted August 11-21, contacted almost 2,000 people involved with IT spending in their organization.

The results showed that RIM had lost three percentage points since the last survey in May. The number reflects how many of the IT managers plan to make a purchase for that product in the next quarter.

Paul Carton wrote: "While the success of RIM's upcoming new product launches could put most of these issues to rest, the first new RIM launch - the Bold - is still not yet available in the U.S. When you place this in the context of the current 'take no prisoners' stock market, RIM could be in for a bumpy ride with investors short term - until they have some proof that RIM's new products are being successfully brought to market.

"Apple (17%), on the other hand, continues to show considerable momentum in terms of corporate planned purchases - up 4-pts from previously. In short, while recent ChangeWave consumer surveys have shown the 3G iPhone having a huge impact on consumer demand, the current results show the iPhone is beginning to gain real traction in the corporate market as well.

"In yet another positive for Apple, 19% report the release of the 3G iPhone has made their company More Likely to purchase Apple products in the future - only 1% say Less Likely. Thus, the 3G iPhone release appears to be having a positive 'halo effect' in terms of improved overall corporate purchasing intentions for Apple products in general."

The iPhone has shown incremental gains in four of the last five ChangeWave surveys.