The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
First Seinfeld Microsoft Ad Airs, Thin on Content

First Seinfeld Microsoft Ad Airs, Thin on Content

by , 8:05 AM EDT, September 5th, 2008

Microsoft aired the first of its pro-Windows commercials featuring Jerry Seinfeld and Bill Gates Thursday evening, although there was no mention of Microsoft's operating system in the ad. Instead, the ad focused on the interaction between Seinfeld and Gates in a discount shoe store.

The commercial's lack of reference to Microsoft products or comparison of Windows Vista to Mac OS X stands in contrast to Apple's successful Get a Mac ad series that features John Hodgeman as PC and Justin Long as Mac. Apple's ads typically point out problems with Windows Vista while highlighting features in Mac OS X.


Microsoft's first Seinfeld/Gates ad.

Future Microsoft ads, however, will likely include more than Jerry Seinfeld and Bill Gates discount shoe shopping while eating churros. According to TechCrunch, Microsoft senior vice president Bill Veghte confirmed more commercials in the series are on the way, and the first phase includes "icebreakers" designed to reintroduce Microsoft to consumers.

How well Microsoft's ads go over remains to be seen, but the consensus from many in the tech world is "meh." So far it appears that many people are failing to find the commercial compelling, which could make it difficult for Microsoft to get its message heard when up against Apple's strong ad campaign.

Recent TMO Headlines - Updated August 19th

Thu, 3:50 PM
Nielsen Ratings Show Streaming Viewership Surpasses Cable TV for the First Time, What This Means for Apple TV+
Thu, 3:47 PM
India Mulls Requiring Universal Standard Charger, Like USB-C, on iPhones and More
Thu, 2:23 PM
'The Greatest Beer Run Ever' Trailer Takes Apple TV+ and Zac Efron to the Vietnam War
Thu, 2:09 PM
TSMC Soon to Begin Production of 3nm M2 Pro Chip for MacBook Pro
Thu, 1:33 PM
Kuo Believes Early iPhone 14 Announcement May Minimize Recession Impact on Demand
Thu, 12:51 PM
Upcoming Netflix Ad-Supported Tier Will Not Allow Users to Download Content
Thu, 12:20 PM
[U: Play It Again, Sam] Update Zoom On Your Mac Now: Vulnerability Could Give Attacker Full Access to Your Computer
Thu, 11:49 AM
Apple Store Ginza in Tokyo is Moving to Japan's First Ever Building Made of Wood
Thu, 11:18 AM
Apple One Gets Bundled as Free Incentive for Revamped U.K. Carrier's "Full Works" for iPhone Plan
Wed, 10:45 PM
Apple Fixes Zero-Day Security Vulnerabilities with iOS and iPadOS 15.6.1, macOS Monterey 12.5.1
Wed, 5:41 PM
Keep Better Track of Your Sleep With watchOS 9
Wed, 3:50 PM
Sources Point to September 7 iPhone 14 Launch Event
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!