The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
First Seinfeld Microsoft Ad Airs, Thin on Content

First Seinfeld Microsoft Ad Airs, Thin on Content

by , 8:05 AM EDT, September 5th, 2008

Microsoft aired the first of its pro-Windows commercials featuring Jerry Seinfeld and Bill Gates Thursday evening, although there was no mention of Microsoft's operating system in the ad. Instead, the ad focused on the interaction between Seinfeld and Gates in a discount shoe store.

The commercial's lack of reference to Microsoft products or comparison of Windows Vista to Mac OS X stands in contrast to Apple's successful Get a Mac ad series that features John Hodgeman as PC and Justin Long as Mac. Apple's ads typically point out problems with Windows Vista while highlighting features in Mac OS X.


Microsoft's first Seinfeld/Gates ad.

Future Microsoft ads, however, will likely include more than Jerry Seinfeld and Bill Gates discount shoe shopping while eating churros. According to TechCrunch, Microsoft senior vice president Bill Veghte confirmed more commercials in the series are on the way, and the first phase includes "icebreakers" designed to reintroduce Microsoft to consumers.

How well Microsoft's ads go over remains to be seen, but the consensus from many in the tech world is "meh." So far it appears that many people are failing to find the commercial compelling, which could make it difficult for Microsoft to get its message heard when up against Apple's strong ad campaign.

Recent TMO Headlines - Updated January 21st

Thu, 4:59 PM
Dr. Bernice A. King Talks With Apple's Barbara Whye on Martin Luther King Day
Thu, 4:52 PM
Developers Receive Class Action Settlement Notices
Thu, 4:40 PM
Apple TV+: 'The Sky is Everywhere' to Premiere Valentine's Weekend
Thu, 3:47 PM
Federal Reserve Releases Paper on Digital Dollar, Seeks Public Comment
Thu, 3:17 PM
Peloton Pauses Production of Bikes, Treadmills Over Decreasing Demand
Thu, 3:10 PM
Twitter NFT Profile Photos Roll Out to iOS Subscribers
Thu, 2:56 PM
Apple Names Company Veteran As New Head of PR
Thu, 2:25 PM
Exclusive: UK Apple Store Covid 'Appointment Only' Procedures Set to End
Thu, 2:14 PM
Big Tech Nervous About 'American Innovation and Choice Online Act'
Thu, 1:50 PM
IRS and ID.me Makes Video Selfies a Requirement in 2022
Thu, 1:10 PM
"Focus" is the new "Do Not Disturb" (and it ROCKS)!
Thu, 1:09 PM
How to Change Default Browser and Email Apps on iOS
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!