The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
First Seinfeld Microsoft Ad Airs, Thin on Content

First Seinfeld Microsoft Ad Airs, Thin on Content

by , 8:05 AM EDT, September 5th, 2008

Microsoft aired the first of its pro-Windows commercials featuring Jerry Seinfeld and Bill Gates Thursday evening, although there was no mention of Microsoft's operating system in the ad. Instead, the ad focused on the interaction between Seinfeld and Gates in a discount shoe store.

The commercial's lack of reference to Microsoft products or comparison of Windows Vista to Mac OS X stands in contrast to Apple's successful Get a Mac ad series that features John Hodgeman as PC and Justin Long as Mac. Apple's ads typically point out problems with Windows Vista while highlighting features in Mac OS X.


Microsoft's first Seinfeld/Gates ad.

Future Microsoft ads, however, will likely include more than Jerry Seinfeld and Bill Gates discount shoe shopping while eating churros. According to TechCrunch, Microsoft senior vice president Bill Veghte confirmed more commercials in the series are on the way, and the first phase includes "icebreakers" designed to reintroduce Microsoft to consumers.

How well Microsoft's ads go over remains to be seen, but the consensus from many in the tech world is "meh." So far it appears that many people are failing to find the commercial compelling, which could make it difficult for Microsoft to get its message heard when up against Apple's strong ad campaign.

Recent TMO Headlines - Updated September 14th

Tue, 2:41 PM
Apple Announces the iPhone 13 Lineup
Tue, 2:11 PM
Surprise! There's a New iPad mini!
Tue, 1:50 PM
iPad Unveils Ninth-Generation iPad at 'California Streaming' Event
Tue, 1:37 PM
Apple Announces Apple Watch Series 7 With Exciting New Features
Tue, 11:26 AM
Do AirTags Interfere With Planes?
Tue, 10:05 AM
How to Use Regular Expressions, or Regex, in Shortcuts
Tue, 9:41 AM
Facebook Glasses - Creepy or Great for Content Creation and Consumption? — Media+
Tue, 9:30 AM
The Rotor Riot Game Controller
Tue, 9:04 AM
Researchers Uncover a Phishing Kit Used by Two Criminal Gangs
Tue, 8:54 AM
Keep Your iPhone 13 Secure With This Stylish Leather Holster
Tue, 8:39 AM
'Deliveries' Package Tracker Update Can Handle Multiple Clipboard Items
Tue, 8:00 AM
How to Watch Apple’s ‘California Streaming ’ iPhone 13 Event, September 14, 2021
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!