Ad Exec Says Microsoft as Victim Doesn't Work Either
Ad Exec Says Microsoft as Victim Doesn't Work Either
by , 3:20 PM EDT, September 18th, 2008
A New York ad executive has noted that Microsoft likely terminated the Jerry Seinfeld ads prematurely. She also doubts that the new campaign which launches on Thursday night, with Microsoft cast as the victim, will work any better.
Kathy Sharpe is the CEO of New York-based interactive ad firm Sharpe Partners. "Casting Microsoft as a victim still doesn't work for me," she said. "They aren't victims. Apple just is smarter about this sort of thing."
Ms, Sharpe was more approving of the idea of showing the PC as a diverse tool used in many different ways.
Looking back at the first two ads, the ad executive was skeptical. "The first two ads and their variants were a very expensive way to build buzz -- and not necessarily positive buzz," she said. "I don't know who they thought they were targeting in those ads." As a result, she believes that Microsoft terminated the Seifeld/Gates series earlier than planned.
In contrast, she had glowing words for the Apple campaign. "Somehow the Mac always wins but they do so charmingly. It's just a very well done campaign."
Recent TMO Headlines - Updated August 12th
- Fri, 12:56 PM
- Websites Hosting iOS 16 Developer Betas Allegedly Getting Taken Down by Apple
- Fri, 12:56 PM
- Apple Celebrates 40 Years in Australia with New Environment Initiatives and More
- Fri, 12:43 PM
- Epic Games Versus Apple App Store Appeals Hearing Set for October 31
- Fri, 11:55 AM
- Rumors Suggest iPhone 14 Pro Series to Start with 128GB Model Despite Price Increase
- Fri, 11:52 AM
- Apple Signs Deal with Pulitzer Prize-Winning Production Company to Beef Up Its Original Podcast Content
- Fri, 11:43 AM
- Apple Tells Suppliers to Make At Least 90 Million iPhone 14 Units Despite Market Slow Down
- Thu, 3:56 PM
- Galarian Zigzagoon Community Day is Coming in 'Pokémon GO': Here's What You Need to Know
- Thu, 3:10 PM
- Explore New Worlds with 'TerraGenesis: Operation Landfall', Now in the Apple App Store
- Thu, 2:20 PM
- Jon Hamm Gets His Wish and Joins Apple TV+ for Season 3 of 'The Morning Show'
- Thu, 12:48 PM
- In-App Browsers Used by Companies Like Instagram and Facebook Are Massive Privacy Risk Warns Developer
- Wed, 3:35 PM
- Popularity of Apple Card Blamed for Goldman Sachs Woes
- Wed, 3:18 PM
- 'We're a Wild and Crazy Documentary!': Apple TV+ to Release Two-Part Documentary on Comedian Steve Martin