The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Interbrand Study Ranks Apple's Brand #24 in World

Interbrand Study Ranks Apple's Brand #24 in World

by , 7:30 AM EDT, September 19th, 2008

Apple Inc.'s Brand has been ranked as the 24th most valuable brand in the world, according to a new study released by Interbrand. Apple rose nine places in the ranking -- up from #33 last year -- edging past megacorps such as Sony (#25), Pepsi (#26), Nike (#29), and Dell (#32).

While Apple is now firmly ahead of Dell, whose then-CEO infamously said in the late 1990s that Apple should be parted out with the proceeds returned to its shareholders, today's arch-rival of Microsoft is valued as the #3 most valuable global brand, down from #2 in 2007.

Coca Cola remained the #1 global brand, and IBM traded places with Microsoft to rise from #3 to #2. Nokia (#5), Intel (#7), Google (rising 10 places to #10), HP (#12), Cisco (#17), Samsung (#21), and Oracle (#23) are the other tech companies ahead of Apple in the rankings.

Interbrand releases its study annually, with the intent of the study to place a value on the effect that a brand will have on future sales. The company's methodology uses only publicly available financial information, and excludes companies that have a "purely B2B single audience with no wider public profile and awareness."

Recent TMO Headlines - Updated August 8th

Fri, 4:47 PM
As Apple TV+ Celebrates the Series Finale, What Happened to the Real People Involved with 'Black Bird'
Fri, 4:00 PM
Bringing Together Rumors of the Upcoming iPhone 14
Fri, 3:29 PM
New Today at Apple Tutorial Video Shows Users How to Capture 'Dramatic Summer Light'
Fri, 2:27 PM
Apple Removes App That Could Hijack Facebook Ad Accounts
Fri, 2:20 PM
Apple TV+ Looking for Pixar Magic as It Delivers First Major Animated Feature 'Luck'
Fri, 1:26 PM
OBS Live Streaming App Beta Now Optimized for Apple Silicon Macs
Fri, 1:20 PM
Apple Warns of Revenge from China After U.S. Representatives Visit, iPhone Shipments May See Impact
Fri, 1:10 PM
Fraudulent Chinese Apps Elude Apple's Strict Mac App Store Review Process
Thu, 4:52 PM
Female Employees Call Out Apple's Handling of Complaints on Misconduct
Thu, 4:38 PM
Why This Texas Restaurant Will Make You Lock Up Your iPhone
Thu, 4:36 PM
Spring Cleaning Starts Early as Apple Drastically Delisting Outdated Apps in App Store
Thu, 3:25 PM
Studio Display Speaker Issue Fixed by Latest Firmware Update
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!