The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Microsoft Launches Ad #3: Are You a PC?

Microsoft Launches Ad #3: Are You a PC?

by , 11:50 AM EDT, September 19th, 2008

Microsoft launched its third in a series of special ads to spruce up the image of Windows on Thursday night. The ad features a selection of cameos, some famous and some not, showing that Windows is used by all kinds of people. The ad opens with a comment by a John Hodgman lookalike, Microsoft employee Sean Siler, that PC users have been stereotyped.

The ad shows many different kinds of people who do lots of different things for a living. The one thing they all have in common is that they don't look like John Hodgman and don't act like him, thus trying to lift the stereotype.

The ad also raises the question whether there ever was a stereotype of PC users and whether that was the point of the Apple "Get a Mac" ads -- because John Hodgman portrays a computer, not a person.


"I'm a PC"

The campaign, which is now taking a different direction after a generally negative response to the first two ads with Jerry Seinfeld and Bill Gates, never mentions Vista, but it does try to reinforce the idea that a lot of smart, interesting and diverse people use Windows PCs in productive ways.

Yesterday, a New York Ad executive doubted whether the defensive approach, casting Microsoft as the stereotyped victim, will be effective with customers.

The ad has also been posted at YouTube.

Recent TMO Headlines - Updated October 21st

Tue, 5:01 PM
iPhone 12 and iPhone 12 Pro Proving Popular in China
Tue, 4:50 PM
Antitrust Lawsuit Reveals Apple-Google Search Relationship
Tue, 4:40 PM
Apple Removed a Third Party Google Stadia App
Tue, 4:10 PM
Address Bar Spoofing Bugs Surface on Mobile Browsers
Tue, 3:11 PM
AT&T Boss Says Tech Giants Have Too Much Power in Streaming
Tue, 3:09 PM
Mophie Introduces 4-in-1 Wireless Charging Mat
Tue, 3:04 PM
It Looks Like The Peanuts Holiday Specials Will be Exclusive to Apple TV+
Tue, 2:29 PM
Magnetic Fidget Lightning Cable 3-Pack: $51.99
Tue, 2:24 PM
iOS 14.1 And iPadOS 14.1 Now Available
Tue, 1:31 PM
Apple Allows Xbox App Update, But Not Microsoft xCloud
Tue, 1:31 PM
Apple's Environmental Moves – TMO Daily Observations 2020-10-20
Tue, 10:49 AM
Molekule Air Mini+ Purifier Now Supports HomeKit
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!