The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Microsoft Launches Ad #3: Are You a PC?

Microsoft Launches Ad #3: Are You a PC?

by , 11:50 AM EDT, September 19th, 2008

Microsoft launched its third in a series of special ads to spruce up the image of Windows on Thursday night. The ad features a selection of cameos, some famous and some not, showing that Windows is used by all kinds of people. The ad opens with a comment by a John Hodgman lookalike, Microsoft employee Sean Siler, that PC users have been stereotyped.

The ad shows many different kinds of people who do lots of different things for a living. The one thing they all have in common is that they don't look like John Hodgman and don't act like him, thus trying to lift the stereotype.

The ad also raises the question whether there ever was a stereotype of PC users and whether that was the point of the Apple "Get a Mac" ads -- because John Hodgman portrays a computer, not a person.


"I'm a PC"

The campaign, which is now taking a different direction after a generally negative response to the first two ads with Jerry Seinfeld and Bill Gates, never mentions Vista, but it does try to reinforce the idea that a lot of smart, interesting and diverse people use Windows PCs in productive ways.

Yesterday, a New York Ad executive doubted whether the defensive approach, casting Microsoft as the stereotyped victim, will be effective with customers.

The ad has also been posted at YouTube.

Recent TMO Headlines - Updated June 28th

Mon, 4:18 PM
How Apple Watch Mirroring Works on iOS 16
Mon, 3:33 PM
Apple Suppliers Begin Shipping iPhone 14 Components
Mon, 3:29 PM
Tesla CarPlay Workaround Update Now Offers Support for All Tesla Models
Mon, 2:39 PM
Trailer for Apple TV+ San Fransisco-Thriller 'Surface' Goes Live
Mon, 1:58 PM
Lock Screen Widgets on iOS 16 Offer Preview of What an Always-On iPhone 14 Can Do
Mon, 1:52 PM
YouTube Tear-Down Shows Why New Base Model 13-Inch MacBook May Have Slower SSD Speeds
Mon, 12:48 PM
Gurman Predicts New Original-Style HomePod, Apple TV Sees Upgrades
Mon, 8:44 AM
Gurman: Apple to Release Watch Series 8, SE, and a Ruggedized Variant for Extreme Sports
Mon, 8:02 AM
Apple Plans to Release Four M2 Macs, Gurman Says, As Work on the M3 Chip Begins
Sun, 3:12 PM
For New Apple Store Workers Union in Towson, Maryland, the Journey Has Only Begun
Fri, 5:06 PM
’Obi-Wan Kenobi’ Star Moses Ingram to Join Cast of Apple TV+ Series ‘Lady in the Lake’
Fri, 4:31 PM
Chris Evans Stuns the Internet By Upgrading His iPhone 6
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!