The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Invites Journalists to Notebook-Related Media Event October 14th

Apple Invites Journalists to Notebook-Related Media Event October 14th

by , 12:20 PM EDT, October 9th, 2008

Hot on the heels of the "Brick" and $800 Mac laptop rumors, Apple Inc. has begun sending out invitations to the journalists for a media event billed under the phrase, "The spotlight turns to notebooks." The company will be hosting the event on Tuesday, October 14th.

The laptop-related event will take place in Cupertino, CA, on Apple's main corporate campus, and it will start at 10:00 AM PDT.

Even in the midst of economic uncertainty centered around the financial crisis on Wall Street, Apple has been displaying its penchant for generating headlines and hype for unannounced products.

Most recently, there have been rumors about a supposed manufacturing process called "Brick" that uses lasers and water jet cutting technologies to carve laptop cases from solid blocks of aluminum. That rumor was followed today with an unconfirmed report of an expansion of Apple's laptop line that would include a model priced starting at US$800.

"The spotlight turns to notebooks" will likely add much fuel to the fire in the days between now and Tuesday's announcement.

The date places the media event just one week ahead of the company's earnings announcement, which will take place on October 21st.


From Apple's media invitation to Tuesday's event.

Recent TMO Headlines - Updated August 5th

Thu, 10:38 AM
Metadata Editor ‘Metapho’ Has a New EXIF Engine
Thu, 9:41 AM
This Hardware Hack Gives iPhone Dual-SIM Support
Thu, 9:21 AM
Apple Original Films Set to Secure Rights For Matthew Vaughn's 'Argylle'
Thu, 8:39 AM
Backup Tool ‘iMazing’ Updated to Detect Pegasus Spyware
Wed, 4:51 PM
Apple TV+: First Look at 'Mr. Corman'
Wed, 4:40 PM
ScreenHits TV Streaming Aggregator Bringing 'TV Friends' Social Feature to iPhone and iPad
Wed, 4:26 PM
WhatsApp One Time View Photos and Videos
Wed, 3:47 PM
Otterbox Releases MagSafe Mobile Gaming Clip for Xbox
Wed, 2:13 PM
Apple Store (Online) Updates – TMO Daily Observations 2021-08-04
Wed, 2:12 PM
Facebook Bans Accounts of Researchers Investigating its Disinformation Problem
Wed, 1:40 PM
Review: Logitech Combo Touch is a Capable iPad Keyboard
Wed, 1:20 PM
Iconic Steve Jobs Items Set For Auction, Including Signed Apple II Manual [Updated]
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!