The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Invites Journalists to Notebook-Related Media Event October 14th

Apple Invites Journalists to Notebook-Related Media Event October 14th

by , 12:20 PM EDT, October 9th, 2008

Hot on the heels of the "Brick" and $800 Mac laptop rumors, Apple Inc. has begun sending out invitations to the journalists for a media event billed under the phrase, "The spotlight turns to notebooks." The company will be hosting the event on Tuesday, October 14th.

The laptop-related event will take place in Cupertino, CA, on Apple's main corporate campus, and it will start at 10:00 AM PDT.

Even in the midst of economic uncertainty centered around the financial crisis on Wall Street, Apple has been displaying its penchant for generating headlines and hype for unannounced products.

Most recently, there have been rumors about a supposed manufacturing process called "Brick" that uses lasers and water jet cutting technologies to carve laptop cases from solid blocks of aluminum. That rumor was followed today with an unconfirmed report of an expansion of Apple's laptop line that would include a model priced starting at US$800.

"The spotlight turns to notebooks" will likely add much fuel to the fire in the days between now and Tuesday's announcement.

The date places the media event just one week ahead of the company's earnings announcement, which will take place on October 21st.

From Apple's media invitation to Tuesday's event.

Recent TMO Headlines - Updated October 28th

Fri, 9:35 AM
Customizing Apple Watch Faces on Your iPhone
Thu, 8:04 PM
Jony Ive's Inside-Look Video for MacBook Pro with Touch Bar
Thu, 7:39 PM
ACM 382: How Pro Are the New MacBook Pros?
Thu, 5:53 PM
Apple Adds Support for 3 Video Codecs in Sierra and El Cap
Thu, 5:36 PM
Apple Releases Combo Updater for macOS Sierra 10.12.1
Thu, 5:06 PM
Apple Unveils Thinner MacBook Pro with Touch Bar, Touch ID, More
Thu, 3:46 PM
Apple's 'Hello Again' Event Wasn't About the Mac After All
Thu, 3:25 PM
TMO Daily Observations 2016-10-27: Apple's 'hello again' Wrap Up with new MacBook Pro Models
Thu, 2:44 PM
Apple Commercial: 'The new MacBook Pro featuring Touch Bar – So much to touch'
Thu, 12:53 PM
Mac Observer Apple Keynote Live Coverage
Thu, 10:25 AM
Apple Retail Stores Set Stanchions Overnight, Hints at New Product Availability Today
Thu, 9:47 AM
Apple Store Offline Ahead of 'hello again' Media Event
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!