The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Invites Journalists to Notebook-Related Media Event October 14th

Apple Invites Journalists to Notebook-Related Media Event October 14th

by , 12:20 PM EDT, October 9th, 2008

Hot on the heels of the "Brick" and $800 Mac laptop rumors, Apple Inc. has begun sending out invitations to the journalists for a media event billed under the phrase, "The spotlight turns to notebooks." The company will be hosting the event on Tuesday, October 14th.

The laptop-related event will take place in Cupertino, CA, on Apple's main corporate campus, and it will start at 10:00 AM PDT.

Even in the midst of economic uncertainty centered around the financial crisis on Wall Street, Apple has been displaying its penchant for generating headlines and hype for unannounced products.

Most recently, there have been rumors about a supposed manufacturing process called "Brick" that uses lasers and water jet cutting technologies to carve laptop cases from solid blocks of aluminum. That rumor was followed today with an unconfirmed report of an expansion of Apple's laptop line that would include a model priced starting at US$800.

"The spotlight turns to notebooks" will likely add much fuel to the fire in the days between now and Tuesday's announcement.

The date places the media event just one week ahead of the company's earnings announcement, which will take place on October 21st.


From Apple's media invitation to Tuesday's event.

Recent TMO Headlines - Updated May 10th

Mon, 7:30 AM
Rumbling with Gatekeeper — Mac Geek Gab 870
Mon, 7:23 AM
Apple Awards Corning Further US$45 Million From Advanced Manufacturing Fund
Fri, 4:36 PM
Switchmate 2.0 Smart Switch for Toggle Style Light Switches: $19.99
Fri, 3:27 PM
Apple Hires Stella Low From Cisco for Corporate Communications
Fri, 3:13 PM
Court Finds NSA Collects Innocent Americans’ Data Anyway
Fri, 1:57 PM
128 Million Apple Users Unknowingly Downloaded Malware in 2015
Fri, 1:43 PM
Security Friday and Facebook's Relationships – TMO Daily Observations 2021-05-07
Fri, 1:34 PM
Apple Music 'First Listen' Events Provide Surprisingly Intimate Insight Into New Albums
Fri, 1:14 PM
Over 29,000 Databases Expose 19 Petabytes of Data
Fri, 12:57 PM
Apple Card Family Features, Restrictions Revealed in Support Document
Fri, 12:44 PM
'Ghostwriter' Season Two on Apple TV+
Fri, 11:52 AM
How to Set up Face ID to Unlock Your iPhone With Apple Watch When Wearing a Mask
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Daily Observations
  • TMO on Twitter!