Apple’s Values Have Impact
Things are changing.
One relatively recent demonstration (2016) of Apple’s values was when Apple (legally) resisted the FBI’s demand that Apple build a compromised version of iOS and deliver it to them as a forensics tool. This was the notorious “San Bernardino shooter” affair.
I won’t recount that entire, torturous escapade except to note that Apple remained steadfast in its belief in the foolishness of being forced to put backdoors into our iPhones. Apple prevailed in court.
Somewhere along the way, some people got the idea that because the internet doesn’t have decency rules, as with TV and radio on the broadcast spectrum, that the U.S. Constitution’s First Amendment gives them the right to threaten, bully, fabricate, hate, and engage in obscene behavior. All at the expense of the internet host, whatever that entity is. This is not so.
Apple, as a corporation, has the right to do that.
Apple Original Content
Here’s another example. TMO has been maintaining a log of Apple’s announced original TV content.
One of the things that I’ve noticed about these productions, as each is announced, is that they seem, in general, to be devoid of obviously extreme violence, murder, crime, gunplay, and so on. Sure, there has to be drama and tension to keep our interest, but none of these shows strikes me as the worst examples of mean-spirited, depressing, violent American TV that we’e come to know all too well.
There’s always room in the TV world for shows that set great examples, tell great stories, and bring out the best in us. My take, at this point, before release, is that Apple decided not to be content with the same dreck easily found elsewhere. This is no doubt driven by the values of CEO Tim Cook and, perhaps, SVP Eddy Cue.
Historically, companies have a hard time balancing the competing interest of financial success (winning) and that of integrity, loyalty and honesty. (In fact, one TV show that explores that issue in spades is USA’s Suits.) Apple, however, under the leadership of CEO Tim Cook, has managed to remain financially successful without regularly stabbing its customers in the back.
Apple sets the example in many ways, derived from strong values, and other companies sometimes follow its lead. Apple is throwing its weight around, in a good way, more and more, and I like it.