Blooomberg: Siri Is ‘Almost an Afterthought’ on Apple’s HomePod

1 minute read
| Editorial

Siri is “almost an afterthought” on Apple’s soon-to-be-released HomePod, according to a fairly damning report from Bloomberg’s Mark Gurman. Citing unnamed sources, Mr. Gurman reported that HomePod has been in development for years, started and stopped multiple times, and that Apple was caught flat-footed by Amazon’s Alexa.

Reinvent home music with HomePod

Apple’s HomePod

The piece said HomePod development began in 2012, and that Apple was “blindsided” when Amazon released the Echo smart speaker. “Apple engineers jokingly accused one another of leaking details of their project to Amazon,” according to Mr. Gurman.

Siri and HomePod Are a Natural Fit

What’s bizarre to me is that despite the obvious success of Amazon’s Alexa and Google Home, Apple is forging ahead with a focus on premium audio for HomePod. The company with HomeKit, Siri, its own operating systems, and the App Store is choosing not to leverage all of these things into the best home assistant on the planet.

Instead, Apple is limiting Siri to controlling Apple Music, controlling HomeKit, and sending Messages through iPhone. Developers can’t even write apps directly for HomePod, a device with its own world-class Apple Ax processor onboard. In its current iteration, HomePod is an accessory to iPhone and not the kind of centralized home assistant the market is clearly clamoring for.

From the piece:

“This is a huge missed opportunity,” said one of the people, who requested anonymity to discuss an internal matter. Apple declined to comment.

I agree with that and don’t understand Apple’s direction with this device.

HomePod was originally going to ship later this year. Apple announced last week it was delaying that launch until early 2018. It sure would be awesome if part of that delay was making Siri more important to HomePod, but I’m not holding my breath. I’ll also still buy one.

4 Comments Add a comment

  1. wab95

    HomePod was originally going to ship later this year. Apple announced last week it was delaying that launch until early 2018. It sure would be awesome if part of that delay was making Siri more important to HomePod

    My thought, exactly.

    If not, it might go through the transformation that the AW did following Series 0 to become a competitive, if not best in class, home assistant.

    Apple appear to have dropped the ball here.

  2. John Kheit

    Apple is just a bag of hurt with all it’s releases outside the iPhone. The management has gotten too fat dumb and happy. It needs hungry people, and tim cook and company are not it.

  3. eddychik

    Siri does offer most of the important function for Apple ecosystem. Amazon want it to do shopping, Google want it to collect more data and searches, so what is in it for Apple? What exactly is better?

    But the best thing about this side project? It shuts those people up about Apple wont and cant and should not make a TV Set. All the argument against Apple TV Sets are moot once you put them in Homepod.

Add a Comment

Log in to comment (TMO, Twitter, Facebook) or Register for a TMO Account