Why Apple Never Even Dreamed of Buying Netflix

The launching point for this week’s Particle Debris is a fascinating article at Vanity Fair. (The Netflix part comes soon.)

Apple TV Is Just A Hobby”: How An Argument With Steve Jobs Explains The Future Of Apple

Apple co-founder Steve Jobs
Steve Jobs

The article starts with a fascinating story about the author’s encounter with Steve Jobs.

“In 2007, you unveiled the Apple TV, and while you were sitting on stage, you described Apple’s core businesses as a three-legged stool,” I said to Jobs. “You said you hoped Apple TV would be the fourth leg of that stool. Yet, three years later, Apple TV sales are paltry. Did you get it wrong?” Jobs dismissively denied—in front of the top editors at the paper—that he had ever said that. I began to push back, but Jobs interrupted me. “Nick, I did not say that.” He was emphatic.

But Steve Jobs did say that. It just goes to show how the mind of some leaders works. That part is worth the read.

But then author Bilton makes a major mistake. He writes:

If you’re Apple, with $250 billion in the bank, and you’re really truly trying to go after this space, why not spend ten times that on content? Why not buy Netflix? Why stick your toe in the water when you could jump in and make the biggest fucking splash imaginable?

Not really.

It’s almost as if he didn’t even watch the Apple event. I say that because Apple thoroughly explained its entire Apple TV+ content strategy for all the world to see.

  1. Inspiration
  2. Quality
  3. Great story telling
  4. Stories that can change the world
  5. Respect for diversity, inclusion

While some content at Netflix can claim some of those factors, it’s not a pervasive theme at Netflix. At Apple, it will be. For Apple to buy Netflix would be like Nordstroms buying K-Mart. It’s just not the corporate brand.

So let’s drop the “Apple coulda bought Netflix” mantra and start to embrace what Apple is trying to achieve. Making the world a better place.

More Debris

• A big name company who should have the sense to remain trustworthy has gone astray. “FTC fines Office Depot $25 million for bogus virus scans.” As brick-and-mortar outfits become more and more distressed, the temptation of some incremental revenue will be hard to resist. Watch that space.

Apple Card
Apple Card

• Meanwhile, Apple always seems to figure out ways to make money by delighting us and simultaneously protecting us. Ben Lovejoy at 9to5Mac writes: “How Apple will make money from the Apple Card – and the ways it will save money.

• Artificial Intelligence brings forth all kinds of ethical questions. Here’s a glimpse into a recent summit. “Ethical question takes center stage at Silicon Valley summit on artificial intelligence.

• Now that Apple is working to get Apple TV+ on as many platforms as possible, starting with Roku and Amazon Fire TV, is the Apple TV hardware dead? Some have expressed this view, but that’s likely wrong. The very experienced David Katzmaier explores: “Will Apple’s TV app on Roku, Fire TV and Samsung kill the Apple TV box?” The subtitle provides a hint. “Or just make it stronger?”

Apple TV 4K
Just getting stronger.

For more color on this, see: “Apple TV isn’t dying, it’s more vital then ever.”

For one thing, the Apple TV 4K is more powerful than any other streaming box on the market, and while that might not seem to matter much, it does allow for some neat features you won’t find on Roku players or Fire TV Sticks. … And alongside Amazon’s Fire TV 4K, it’s one of the only devices to support both Dolby Vision HDR and Dolby Atmos surround sound.

• The original AirPods have a W1 chip. The new AirPods 2 have an H1 chip. What’s the difference? At iMore , Joseph Keller explains. “What’s the difference between Apple’s W1 chip and H1 chip?

• Finally, for some comic relief, we end with this. “Two-thirds of all Android antivirus apps are frauds.” Aren’t you glad you live in the Apple universe?


Particle Debris is a generally a mix of John Martellaro’s observations and opinions about a standout event or article(s) of the week followed by a discussion of articles that didn’t make the TMO headlines, the technical news debris. The column is published most every Friday except for holiday weeks.

Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Oldest Most Voted
Inline Feedbacks
View all comments

For the exhausted and depressed people out there, Refresh your mind and mood by putting Best Sassy Captions on your Instagram Posts and Photos.
Happy Posting 🙂


Dream will never come true, and some competitor and competitor are joining the market. Cinema Apk is one them and much more are in queue.

Netflix is on a decline and Steve Jobs knew it. It’s not the best service to stream movies out there. Apps like Cinema HD, Mobdro, and other similar streaming services are taking over the premium ones.


nice post admin thanks
kinemaster for pc


Dream TV in the realm of APK is a generally new application choice on a home screen of DREAM TV to introduce on flame stick Go to the correct side of the window and open the envelope Download.


Steve Jobs is alltime my favorite…you can see movies related to him from Cinema APK 1.5.2

Well, la-ti-da. Netflix is just K-Mart and Apple is Nordstroms. I guess you mean overpriced on everything. Installed user base is another matter. Steve Jobs claimed to have cracked the code for TV but then the company went into long-term deep hibernation with an insanely great solution to TV. Meanwhile, Netflix ate its lunch and captured the first-mover advantage. Hiring over-the-hill Oprah and Spielberg won’t be the pixie dust required for slaying Goliath. Hubris is Apple’s worst enemy.

W. Abdullah Brooks, MD

John: If there is any one theme that underlies your PD selections this week, it is ‘uncertainty’; whether it is Bilton’s thesis that if Apple want to make a big splash into streaming TV then they should simply buy Netflix rather than risk rolling their own content; Lovejoy’s piece on how (and therefore whether) Apple can make money on their credit card service; Katzmaier‘s exploration of whether or not Apple’s gamble of porting of their AppleTV+ service to as many platforms as possible is a hardware ELE (extinction level event), might commit the service to an evolutionary dead end or… Read more »