Apple’s Move Into Original TV Programming Will Radically Change the Whole Company


| Particle Debris

Page 2 – News Debris For The Week Of September 4th

AI at Gunpoint

Thanks to Siri and competitors, we think a lot about artificial intelligence (AI) and its evolution. Companies of every kind are thinking about how AI principles can be utilized to provide a competitive edge. What we don’t hear much about is the use of AI by governments. That’s probably because the work is highly classified.

And then the question arises: how advanced is the work by governments compared to that we hear about in the enterprise? And what if a government believes that it needs to appropriate trade secrets in the name of national security? Here we go: “Elon Musk: Governments will obtain AI technology ‘at gunpoint’ if necessary.

The new battlefield between nations is cyber warfare. No doubt, nations will perceive that AI agents will be the new frontline troops. In our modern technology, if you can conceive of something happening, it will.

AI concept

The new cyber warfare soldier?

More Debris

• What is the potential for 8K TV? You might scoff and claim that all we’ll ever need is 4K/UHD. Customers can’t be expected to get excited about 8K so soon after they’ve jumped from 2K to 4K. However, that’s a hasty assumption. As TV technology develops, we’ll see higher and higher resolutions married to larger displays of constant cost. I can see a day when our TVs will cover an entire wall, like the mirrors in a dance studio. We’ll look back on these tiny 4K/UHD TVs with a 65-inch display as relics of the early 21st century. That’s how I’m thinking now when I see” “Sharp is bringing 8K TVs to market later this year because 4K is so 2016.

The evolution in size and pixel count will continue until we all have real holodecks in every home. Walt Disney said, “If you can dream it, you can do it.” We’ll do it.

• We’ve heard that Apple sees India as its next big market for iPhones. The notion isn’t lost on Apple’s competitors. “Google Teams With China’s Xiaomi to Win a Billion New Users in India.

At one time, Apple wasn’t very clever about how to work with the culture of foreign countries. But that’s all changed now and Apple is a formidable competitor in every foreign culture and market. Good luck Google.

• Cars have revolutionized our culture for the last 100 years. But that may be changing soon as the cost of ownership, especially for young people, becomes more and more of a burden. Here’s an interesting article at The New York Times about how one college campus is thinking about the future of transportation. “On the College Campus of the Future, Parking May Be a Relic.” I can imagine how, at one time, Apple envisioned itself a part of this future culture. Unfortunately, the company ran into problems that have prevented it from pursuing it. Or so it seems for now.

• Not only is Roku the market leader in Over the Top (OTT) boxes for streaming video on demand (SVOD) on the internet, but now they’re pouring on the coals with plans for a $100M IPO. It constantly amazes me how Apple let Roku become so dominant in this market. I’m guessing that Apple’s new emphasis on creating original content will light a fire under all the new Apple TVs to come.

• Speaking of the new Apple TV, new code findings, reported at AppleInsider reveal that Apple’s iTunes store will be offering content with High Dynamic Range (HDR). HDR creates a dramatically better picture, over and above the mere resolution gain of 4K/UHD TVs, and so this is a good sign that Apple is all-in with the 4K/UHD revolution. See: “Imminent arrival of HDR iTunes Store content reaffirmed in new code findings.

• From time to time, we hear about the design and evolution of Facebook. In this London Review of Books John Lanchester takes a deep look at several books that describe the culture of social media, Facebook, and how they’ve come to strongly influence society. Even elections. Check out “You Are the Product.

• Finally, this exemplary report by Mark Gurman shows us just “How Apple Plans to Change the Way You Use the Next iPhone.

Apple Inc. plans to transform the way people use its next high-end iPhone by eliminating the concept of a home button and making other adjustments to a flagship device that’s becoming almost all screen, according to images of the new device viewed by Bloomberg News and people familiar with the gadget.

The home button on the iPhone has been with us since it launched in 2007. It’s only natural that technical evolution should take us un new directions. This is going to be exciting,


Particle Debris is a generally a mix of John Martellaro’s observations and opinions about a standout event or article of the week (preamble on page one) followed on page two by a discussion of articles that didn’t make the TMO headlines, the technical news debris. The column is published most every Friday except for holiday weekends.

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svanthem
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svanthem

8K huh?

I’ve got the big flat panel smart(?) TV w/surround sound that can show the truly lame content in stunning resolution complete with even-more-lame commercials showing every 10 minutes or so. Rent or purchase a quality movie? Are there any (new ones?)

I see Apple’s produced content thus far is “Carpool Karaoke” and “Planet of the Apps.” I’m not getting it, but then I’m sure I’m not the target audience.

Android hardware is claimed to be the cat’s-ass but Apple fans (count me as one) opine that it’s the OS that is the differentiator. How is this any different?

wab95
Member
wab95

John: As one who does not watch much TV, I have a hard time getting overly excited about either streaming services or hardware (4K, 8K, 16K? – wake me up when we get to the holodeck, then I’ll be all in); however, my role of as a husband and father keeps me in the game. I purchased Comcast and Netflix upon moving my family to the US, and at the behest of my wife, purchased a then state of the art flat screen TV with surround sound. Duty sorted. Were it up to me, my iPad Pro with an internet… Read more »