With iPhone X Shipping, the Competition Can Just Throw in the Towel

iPhone X line up

Last week, I collected some of the best articles about the iPhone X. Since then, I’ve found several more. Together, these tidbits continue to tell a great story about this amazing iPhone.

iPhone X line up
iPhone X. Image credit: Apple

Beyond just being extraordinary and selling well, the iPhone X serves several other purposes. First, it increases Apple’s Average Selling Price (ASP). Second, it’s aspirational. It brings intrigued customers into the stores to inspect. They might leave with an iPhone 8, and that’s okay. Or they might be inspired to order an X. Third, the iPhone X is a shot across the bow of the competition. Michael Gartenberg at iMore sums up the iPhone X phenomenon.

The X reminds a market that sometimes slips into thinking Apple can’t innovate anymore that it just might want to think again.

And for now, it certainly seems that the iPhone X will be a runaway hit. Jonny Evans has collected all the sales data he can find. “These 12+ Numbers Suggest the Scale of iPhone X Demand.

As an aside, if you’ve been wondering how many iPhones Apple sells each year and what the growth path has been, here’s a chart from Business Insider. The accompanying text has a short discussion about why the return to growth is important. The iPhone X and its successors certainly look to achieve that.

Finally, what might Apple be planning next to make our minds explode? No one knows, but how about an iPhone X Plus? (OMG). It’s just a concept by Martin Hajek, but it does present a tasty possibility. “Drool-worthy concept gives iPhone X a Plus-sized upgrade.

Next Page: The News Debris For The Week of November 6th. Scary robots from Apple?

One thought on “With iPhone X Shipping, the Competition Can Just Throw in the Towel

  • John:

    I’m in between conferences and continents, so time for only a quick comment.

    AI – because, why not?

    You’ve got a variety of issues in your line up of this topic to choose from, so let me settle on just this one; so-called ‘intelligence’ of AI. There is an interesting read from the WSJ this week on this topic, whose title gives away its conclusion, ‘Without humans, artificial intelligence is still pretty stupid’ https://www.wsj.com/articles/without-humans-artificial-intelligence-is-still-pretty-stupid-1510488000 . Worth a look.

    It addresses some of the very topics addressed in your lineup, like ‘Go’ players. One standout quote from the piece, ‘Whether it’s wining at games like Go or keeping watch for Russian influences operations, the best AI – powered systems require humans to play an active role in their creation, tending and operation’.

    I couldn’t agree more.

    More to the point, we continue to confuse ‘intelligence’ however defined (which most articles and debates fail to do) with that other quintessentially human characteristic, aspiration, which informs our motives, ambitions and therefore actions. That a thing may be able to rival, mimic or even surpass human intellect on a given task does not translate into that thing aspiring to, or having ambition for, everything else humans do, and therefore acting in that very human, competitive way, for dominance, control or worse.

    Until we see, without intervention or manipulation from a human, an AI independently asserting itself, by choosing its aspirations and survival over that of its human creators, as we humans would, I see no reason to lose a nano-second’s piece of mind or pixel’s worth of print, on our would-be AI overlords. There is far more reason to be concerned with how we humans will manipulate AI to do harm to humans, with or without intent.

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