Sobered but Undeterred, Apple Delivers the Products We Need

Apple Park campus cafeteria doors opening
Image of iPad Pro 2020 with Magic Keyboard
One down, many to go in 2020. Image credit: Apple

With leadership and determination, Apple continues to provide modern tools to use in our daily work. After all, computers and phones are essential for our economy: education, science, research, government and business in the pandemic fight. And also for our play and entertainment so necessary for mental health.

Let’s jump right into that and see what Apple is up to.

The Week’s News Debris

2019 iMac. image credit: Apple

• New iMacs are coming. Digital Trends sizes things up. “iMac 2020: Everything we know about this year’s update so far.” Discused: release date, displays, Mini-LEDs, bezels, Comet Lake CPUs, more.

The new range of iPhone SE devices
iPhone SE (2nd gen). Image credit: Apple

• By my brief notes, in thinking about the 2nd gen iPhone SE, the major cost factors in an iPhone are the display, Face ID, and the camera system. Cult of Mac goes into more detail. “How Apple made the 2020 iPhone SE so cheap.

• In light of that, how does the 2nd gen iPhone SE camera stack up? Here’s a good analysis from CNET: “iPhone SE’s camera specs hold their own against iPhone 11 Pro’s, at half the price.

How does iPhone SE stack up?

• There have been rumors that supply chain issues might delay the iPhone 12. But here’s a solid contra-indication. “TSMC gives more evidence that iPhone 12 will be ready for later this year.

In more evidence that this year’s iPhone 12 will debut on time, Apple chipmaker TSMC says that its 5-nanometer chips are already in volume production and with satisfactory yield rates. TSMC expects a ‘a very fast and smooth ramp’ of these chips in the second half of the year. It is heavily rumored that these will be the chips used in the new iPhone 12.

• And what might the iPhone 12 lineup be like? Over at Bloomberg, Mark Gurman and Debby Wu think there may be “as many as four new models.

This year’s successors to the iPhone 11 Pro and iPhone 11 Pro Max will be joined by two lower-end models to replace the iPhone 11. At least the two high-end devices will have flat stainless steel edges instead of the current curved design as well as more sharply rounded corners like the iPad Pro introduced in 2018.

Any way you look at it, Apple remains in high gear when it comes to delivering us modern tools for work and essential play. High praise for the men and women of Apple and suppliers.

• Finally,

Ahem. Replicator: Tea, Earl Grey, decaff.

Particle Debris is generally a mix of John Martellaro’s observations and opinions about a standout event or article(s) of the week followed by a discussion of articles that didn’t make the TMO headlines, the technical news debris. The column is published most every Friday except for holiday weeks.

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W. Abdullah Brooks, MD

John: Regarding your lede, let’s come at this from a different but telling angle. Bear with me. The iPad was a revolutionary device at release, but both its use case and how it has changed user workflow has been evolutionary. The original question for the user community was, what is the use case for the iPad and what niche will it occupy. Over time, as it consolidated its content consumption role, it began to make quiet but substantive inroads into a content creation role. The first time this became practically apparent to yours truly was when, with the release of… Read more »


What he said.

Seriously though, I’ve moved most of my computing over to the iPad. My iMac is on my desk and I do use it, but for content creation and my other heavy lifting I use my iPad Pro. A few years ago I experimented with an external keyboard and found it kludgy. With padOS I’ve found it works a thousand times better and now carry a MagicKeyboard with me all the time. My next iPad will definitely be ordered with a keyboard/trackpad case, it’s just a matter of deciding on the Apple, the Brydge, or the Logitech.

W. Abdullah Brooks, MD

@geoduck: I have experimented with a number of keyboards, including Apple’s Magic Keyboard (portable) from day one of the original iPad, and more recently the Apple Smart Keyboard, the Brydge, the ZAGG Slim Book Go, and the Logitech Slim Folio for the 11” iPad Pro. Of these, my favourite depends on use case. I prefer the Apple Smart Keyboard for both ease/speed of typing and for low footprint/easy portability with minimal mass. The fact that it requires no charging is a plus. The Logitech, which despite the moniker, is not slim, is nonetheless my second favourite, primarily for the backlit… Read more »


Interesting. Thanks. I’m waiting for some reviews on the ones with Trackpads. No rush though. I figure my ‘17 iPP is good for another year or so.


Wow, the intro sounds like a Trump promo article.


But then Goldman Sachs thinks iPhone sales will tank and has changed Apple’s target price to $233 with a SELL rating.
It will be interesting to see how they explain blowing it this badly when, as nearly everyone else expects, iPhones sales go up on the strength of the SE MKII and 5G, and the stock climbs with it.