WWDC 2019: Releasing Mac Pro Details is Essential

4 minute read
| Particle Debris

There were several articles this week that covered the scope of our aspirations for a new Mac Pro. Something we hope to hear about on June 3 during the WWDC 2019 keynote.

  1. What the Pros want. (Mashable ) “What professionals really want from the new Mac Pro.
  2. The Upgrade Angle. (The Verge ) “The new Mac Pro is Apple’s chance to make a PC.
  3. Facts and Rumors (CNET) “The next Mac Pro: The facts and the rumors ahead of WWDC 2019.
Concept video - modular Mac Pro

Soon we’ll know what Apple’s idea of ‘modular’ is.

From #2 above:

“Can’t innovate anymore, my ass,” proclaimed Apple exec Phil Schiller when he introduced the redesigned Mac Pro [during WWDC] back in 2013. It was meant to be “the future of the pro desktop,” but it certainly wasn’t. Four years later, Apple was forced to admit that the Mac Pro was a mess after some of Apple’s most loyal customers claimed the company had lost touch with its pro users and truly lost its way.

That paragraph sums up the simmering feelings by all Mac users. The prosumers want a lovely halo Mac that they can aspire to. The pros want a powerful, expandable Mac that pays rewards in flexibility, time saved, stability,  profits and joy—and can grow with them. Everyone else just wants to know that the company they’ve supported still has the design and manufacturing chops to make them proud to be an Apple customer.

You may think all the fuss is blown out of proportion. After all, the new Mac Pro won’t be a consumer best seller. However, don’t let that bogus angle distract you. The real angle relates to the auto industry. If a company’s racing team is continuously humiliated, it makes one wonder what else is rotting within the company. Are its consumer cars also suspect?

The new Mac Pro might not be ready to ship on Monday, but there’s an urgent need, after six agonizing years of waiting, for Apple to reveal in glorious glimpses that it can dispense with hoopla, arrogance and agenda and get down to the engineering and computational basics. Like HP. High praises from the professionals, kudos from the high tech websites, and sheer joy from the rest of the community will go a long way towards resuscitating Apple’s Pro image.

Whether Apple likes it or not, services don’t convince us of Apple’s ability to innovate. It’s the hardware we look to, and hardware is the realm where WWDC, magic and our dreams meet.

More News Debris

• My bet is that the new Mac Pro won’t ship until macOS 10.15 is ready to ship. Meanwhile, Cult of Mac covers that base with: “All the major features to expect in macOS 10.15.

The most interesting thing about macOS 10.15 will be the emergence of many more Marzipan apps after its release. This will breathe new life into the Mac as a consumer product.

It seems that the Apple community is finally going to get its wish. Buried in Bloomberg’s comprehensive analysis of Apple’s emerging strategy is this gem.

This year, Apple is finally ready to move into a new era. The company is launching a trio of new apps for the Mac – Music, TV, and Podcasts – to replace iTunes. That matches Apple’s media app strategy on iPhones and iPads. Without iTunes, customers can manage their Apple gadgets through the Music app.

So long iTunes. It was great, then not so great, while it lasted.

The Burrow! The Weasley's home from the Harry Potter series is what iTunes has become.

The Burrow! The Weasley’s home from the Harry Potter series is what iTunes has become. And soon to be gone.

• 5G is coming, and it’s not like previous evolutions of wireless communication in which there was an incremental bump in speed. There’s a lot to know about 5G capabilities and limitations. Start here: “5G has arrived in the UK, and it’s fast.” Note:

Higher frequencies allow for more bandwidth to be passed to devices, but they operate over a smaller distance, and the radio waves can’t easily penetrate walls and objects that are in between you and the 5G antenna.

Even rain can be a problem, so the carriers are working on various strategies to ensure connectivity. For more on that, refer next to: “Sprint’s 5G network is here, and it’s completely different from what Verizon and AT&T are doing.

But for Sprint, 5G is about a lot more than coverage: it’s about dependability. Rivals Verizon and AT&T have concentrated their launch 5G efforts on millimeter-wave technology, which delivers truly next-level data speeds that can exceed 1Gbps — but with the trade-off of extremely spotty coverage.

Unfotunately, data caps may not change in proportion to your new 5G speeds, so watch out for that and understand your plan’s limits.

• Apple makes ongoing engineering decisions. Often we don’t understand why until later. For now, there’s this fro MacRumors: “Apple Expected to Remove 3D Touch From All 2019 iPhones in Favor of Haptic Touch.

• Rare earth elements are essential to the manufacture of high tech electronics. Much of it comes from China. If Tim Cook doesn’t have enough to worry about, there’s this from Investopedia: “Apple, Tesla, Raytheon Seen Taking Hit On Rare Earth Shortages.

• Finally, at Computerworld Jonny Evans nicely explains why Apple stopped developers from using its MDM management software to develop parental control software. Developers have been incensed, but Apple’s reasoning is clear.

The issue is that in order to make these controls work developers had been making use of Apple’s Mobile Device Management (MDM) remote access tools.

The problem with that is that those tools – designed to help enterprise users manage fleets of devices – gave app developers power to tamper with apps and access user information, and Apple didn’t think it was appropriate, it claims.

The rule on the internet is: If it can be done, it will be done. That’s all we need to know.


Particle Debris is a generally a mix of John Martellaro’s observations and opinions about a standout event or article(s) of the week followed by a discussion of articles that didn’t make the TMO headlines, the technical news debris. The column is published most every Friday except for holiday weeks.

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Ned
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Ned

Spot on John, excellent. We long time Mac users were all Pro users before the iMac and championed Apple anytime a computer conversation came up. Kind of miss those days. From 1990 until 2005, I worked daily using Macs for graphics but never owned one, just dreamed about the day I had the money to buy a Power Mac and told friends and relatives how great Macs were. For me, the new MacPro involves perceived ethics. I believe Tim Cook’s Apple intended to abandon the Mac Pro like the iPod Shuffle. iMacs are the focus. No more Cinema displays ‘cause… Read more »

Westfoto
Member
Westfoto

What ever comes out needs to ship and ship soon! they have to ship and UPDATE!

ToneWilliamsUSA
Member
ToneWilliamsUSA

After decades of staunch loyalty and passion for Apple, my love for Apple first began to crack after the introduction of the trashcan Mac Pro. I patiently waited for an update to an outdated MP only to see a clearly inferior (though more powerful) MP introduced. My response was to buy old tech at a premium price, the cheese grater MP. This might be the last Mac I every own. How say? I’m guardedly optimistic that Apple will create a lust worthy replacement for the cheese grater MP. It depends on what Apple thinks is a modular machine, that it… Read more »

geoduck
Member
geoduck

5G Higher frequencies allow for more bandwidth to be passed to devices, but they operate over a smaller distance, and the radio waves can’t easily penetrate walls and objects that are in between you and the 5G antenna. Well, I live in Canada, British Columbia to be precise. The place where heavy rain and large distances are the norm. Also we barely got 4G LTE this year. I’m not going to wait for 5G. Maybe the phone AFTER the one I’m getting this fall, but I’m not going to wait. Plus 4G LTE has all the speed I need. 3D… Read more »

gGrant
Member
gGrant

IF Apple can bury the hatchet with Qualcomm, they must be be able to do the same with Nvidia. What’s the feeling about Metal, is it making an impact or is it another swing&miss?? I’m hoping the fact it’s taken so long is because Apple has had to change direction in a big way. iMac Pro is entirely the wrong direction for the enthusiast/pro market. Not that anything Apple does takes less than 3 years and 2019 for a Mac announced in 2017 is actually quick by Apple standards. All the comments about -just modernise the cheese grater- could account… Read more »

geoduck
Member
geoduck

I will agree with one thing. No matter what Apple releases, a big portion of the Internet will be disappointed. They could release a $1000 computer more powerful than a Cray and compatible with every common video card, memory, SSD, and CPU and there will be howls of protest. “It won’t accept this one brand of video card made in a garage in Poland or this brand on memory from Kazakstan. I can’t use this Pentium III daughter card I found in a drawer. They didn’t break the $1000 price point. Apple fails again.” Hating on Apple has become a… Read more »