Apple Could Bring $200 Billion to U.S., But Don’t Start Spending it Just Yet

2 minute read
| The Back Page

Analysts at GBH told clients this week that they expect Apple to bring some $200 billion of its legendary $252 billion in overseas cash, as reported by 9to5Mac. The analysts have a shopping list of things Apple could spend that money on, but I wouldn’t advise outside observers to start spending that money for Apple just yet.

Apple money pile

The money is coming back as a consequence of the GOP tax bill signed into law. That bill lowers corporate income taxes and changes the rules for how money earned overseas is handled. It also requires/allows companies to bring home some of the $2.8 trillion heretofore held overseas at a reduced tax rate.

GBH thinks Apple might use its money to buy Netflix, an idea that’s been bandied about many times. From the research note:

The burning question on the Street’s mind is does Cook make a big bet with this infusion of cash and do a larger deal (e.g. Netflix) to catalyze and jump start its streaming video/content business.

Spoiler: No.

Shares of $AAPL ended the day higher at $173.03, a gain of $0.80 (+0.46%), on moderate volume of 22 million shares trading hands.

Apple Needs Netflix Like It Needs Dell

Apple doesn’t need to buy Netflix to jump-start its video business. The company hired Jamie Erlicht and Zack Van Amburgh and gave them a starting allowance of $1 billion to jump-start Apple’s video business. Those two have used that money to sign four major shows so far, as well as hire a whole stable of top-notch executives from all over the industry.

So why, I ask, would Apple need to buy Netflix to jump-start its content business? This would have been a great option prior to hiring Messrs. Erlicht and Van Amburgh, but that ship has sailed.

Other Big Purchases

Apple could buy plenty of other big companies, but here’s another spoiler: Apple could have bought any company on the planet it wanted before this tax bill became law. Instead, Apple has borrowed more than $100 billion in cheap bonds to pay dividends and buy back its own stock.

If Apple ends up bringing $200 billion of overseas money to the U.S., it’s going to use that money to pay back some or all of those loans, increase its dividend, and buy back more shares. Apple could also do a one-time special dividend and/or give its employees raises or bonuses.

That’s it. Apple doesn’t need this money to build retail stores, open factories, invest in manufacturing partners, or do anything else. Apple already had access to all the capital it needed to do all these things and more.

Apple’s entire way of doing business is to buy small companies and integrate its people and tech into existing Apple projects. In the case of its video business, it hired two key executives and has empowered them to build their own Apple dream team. Apple could have already decided to buy Netflix, but chose not to. Having more local cash doesn’t change anything.

*In the interest of full disclosure, the author holds a tiny, almost insignificant share in AAPL stock that was not an influence in the creation of this article.

3
Leave a Reply

Please Login to comment
3 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
3 Comment authors
BrutnoMacFroggergeoduck Recent comment authors

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  Subscribe  
newest oldest most voted
Notify of
Brutno
Member
Brutno

I donʻt think they will buy Netflix either. I can, however, think of one reason to buy them: it reduces competition. This is an expanding and crowded provider market with a somewhat static amount of eyeballs, so no matter how unlimited your budget you are entering a crowded field where you largely have to steal viewers from other providers. Making Netflix an Apple product puts them instantly into the business without competitive dilution.

MacFrogger
Member
MacFrogger

I do have one purchase I’d like to see them make: buy either Verizon, Comcast, or AT&T, rebrand it in some fashion (as all have dismal reps) and make one guarantee: that the “new” Apple-owned network will always honor net neutrality. This will serve two purposes:
1. Ensure that the existing networks will not throttle whatever content Apple manages to produce, or extort Apple to pay more.
2. Put pressure on all the remaining networks to make a similar net-neutrality commitment in order to stay competitive.
This will thwart the recent idiotic move made by the recent administration…

geoduck
Member
geoduck

I agree completely. Apple is likely to pay off loans and buy back stock
No big jobs bonus from this or most of the rest of the money coming back to the states.